


Seiko
Conceptual Analogue
SUR553P
or 4 payments of $136.25
- Repay in 4 installments fortnightly, interest-free.
- The maximum purchase amount is $3,000.
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Pickup currently unavailable at Sydney Showroom

Conceptual Analogue
Sydney Showroom
19/76b Edinburgh Road
Marrickville NSW 2204
Australia
Conceptual Analogue
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Extended gift returns & exchanges: order by 31 Dec, return or exchange until 31 Jan 2027. Details




Conceptual Analogue
or 4 payments of $136.25
- Repay in 4 installments fortnightly, interest-free.
- The maximum purchase amount is $3,000.
- Learn more about Afterpay
Conceptual Analogue
Register to receive a notification when this item comes back in stock.
Overview
- Case size
- 38.9 mm
- Movement
- Quartz
- Calibre 6N52
- Strap
- Stainless Steel
- Silver
Discover the Seiko Conceptual Analogue SUR553P, an exceptional men's watch that seamlessly marries contemporary design with classic elegance.
Crafted from durable stainless steel, this timepiece features a striking white dial adorned with a horizontal pressed pattern that recalls the sophisticated aesthetics of the 1970s. The 38.9mm case, complemented by a robust bracelet band, showcases meticulous craftsmanship and attention to detail. Enhanced by sapphire glass, the SUR553P not only offers clarity but also resilience, ensuring that each glance remains pristine. With a water resistance of 100 meters and a date display feature, this watch embodies practicality and style, making it a refined choice for any occasion. Elevate your accessory collection with this timeless piece that reflects Seiko’s commitment to excellence.
Specifications
- Brand
- Seiko
- Model
- SUR553P
- Band Material
- Stainless Steel
- Band Colour
- Silver
- Case Type
- Stainless Steel
- Dial Colour
- White
- Band Type
- Bracelet
- Dial Markers
- Baton
- Crown Type
- Pullout
- Calendar
- Date
- Glass Type
- Sapphire
- Gender
- Male
Japanese watchmaking since 1881

3-year worldwide warranty
Every Seiko watch from Watch Direct comes with a 3-year worldwide manufacturer’s warranty.
Watch Direct is an authorised Seiko retailer, trading since 2011.

About Seiko
Seiko began in 1881, when 21-year-old Kintaro Hattori opened a shop selling and repairing watches and clocks in Tokyo, moving it to Ginza in 1887. In 1892 he founded the Seikosha factory, and in 1924 the first watch to carry the Seiko name was released. On 25 December 1969 Seiko launched the Quartz Astron, the world's first quartz wristwatch.
Shop all Seiko
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Shipping & Returns
Free Shipping Anywhere in Australia
- Get Your Order Shipped in Record Time - Most Orders Sent Within 24 Hours!
- Efficient Same Day Delivery in Sydney - Calculated at Checkout
- Signature on Delivery is included on all shipments within Australia.
- DHL Express is available for fast and secure international shipments.
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Returns Policy
Holiday gift returns: orders placed 1 November to 31 December 2026 can be returned or exchanged until 31 January 2027.
To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase.
View our Returns Page for More Information


