Sekonda Watches

Sekonda is a British watch brand offering reliable entry-level and mid-range timepieces — practical, well-built and competitively priced, with a long-standing reputation in the UK and Australia. Authorised dealer, free shipping Australia-wide.

Why Buy Sekonda from Watch Direct?

Watch Direct is an authorised Sekonda dealer in Australia, so every purchase comes with the full manufacturer warranty. We offer free standard shipping on all orders Australia-wide, and Afterpay is available at checkout. Sekonda is a trusted everyday brand with a broad range to suit different styles and budgets.

The Sekonda Range

Men's Watches: Sekonda's men's range spans classic dress styles through to sport and casual watches — clean dials, stainless steel cases and reliable quartz movements at accessible prices.

Women's Watches: Feminine designs with crystal accents, rose gold tones and slim cases. Sekonda's women's range is popular for gifting at an approachable price point.

Chronograph and Multifunction: Sekonda offers chronograph and multifunction models that add day, date and stopwatch features without significantly increasing the price.

What to Consider When Buying a Sekonda Watch

Value for Money: Sekonda is positioned at the entry-level to mid-range price bracket. You get solid everyday functionality — quartz movement, stainless steel case, water resistance — for a competitive price. Don't expect Swiss-level finishing at this price point.

Movement: Sekonda watches use quartz movements, which are accurate and require minimal maintenance. Battery replacement every 1–3 years is the primary upkeep required.

Water Resistance: Water resistance varies by model. Check the product listing for the specific rating. Many Sekonda watches are suitable for everyday splashes and swimming, but always confirm before use.