Premium & Luxury Watches

Shop 276+ Premium & Luxury watches at Watch Direct Australia. Authorised dealer with free shipping & full warranty.

MAEN Manhattan 40 Green Dial No Date Automatic Watch

$1,595.00 AUD

(0.0)

Frederique Constant FC-270N4P4 watch front view

Frederique Constant FC-270N4P4 watch view 2

Frederique Constant Classics Business Timer

$1,595.00 AUD

$1,975.00 AUD

(5.0)

MAEN Manhattan 37 Ultra Thin Salmon Manual Wind Movement Watch

$2,095.00 AUD

$2,195.00 AUD

(0.0)

Frederique Constant Classics Business Timer Moonphase

$1,849.00 AUD

$2,150.00 AUD

(0.0)

MAEN Manhattan 37 Ultra Thin Ghost Grey Manual Wind Movement Watch

$2,095.00 AUD

$2,195.00 AUD

(0.0)

Alpina Alpiner Green Dial Rubber Strap 34mm Watch

$2,050.00 AUD

(0.0)

MAEN Manhattan 40 Green Dial Date Automatic Watch

$1,595.00 AUD

(0.0)

Baume & Mercier Riviera 10845 Quartz Watch, Date Display 39mm

$2,900.00 AUD

(0.0)

Victorinox I.N.O.X Automatic 41mm Set Bamboo Band Blue Dial Watch

$2,105.00 AUD

$2,795.00 AUD

(0.0)

Stainless steel wristwatch with a black dial and numerical markers.

Silver wristwatch with a metal link bracelet.

Victorinox Airboss Mechanical Watch

$1,849.00 AUD

$2,295.00 AUD

(5.0)

Baume & Mercier Classima 10854 Automatic Watch, Date Display 40mm

$3,190.00 AUD

(0.0)

Stainless steel wristwatch with a light blue dial and date display.

Black wristwatch with luminous green and yellow hour markers on its face.

Ball Engineer III Marvelight COSC

$3,695.00 AUD

$4,050.00 AUD

(5.0)

Stainless steel wristwatch with a blue dial and rotating bezel from the Ball Watch Company.

Black wristwatch with colorful luminous markers on the dial and bezel.

Ball Engineer Master II Diver Chronometer

$4,250.00 AUD

$5,250.00 AUD

(0.0)

Baume & Mercier Riviera Quartz 33mm Women's

$2,900.00 AUD

(0.0)

Baume & Mercier Riviera Automatic 42mm

$4,450.00 AUD

(0.0)

Frederique Constant Classics Moneta Moonphase Black

$2,195.00 AUD

(0.0)

Victorinox I.N.O.X. Mechanical Watch

$1,549.00 AUD

$1,995.00 AUD

(0.0)

Victorinox Inox 43 Chrono Silver Case Black Dial Watch

$1,855.00 AUD

$2,495.00 AUD

(0.0)

Baume & Mercier Classima 42mm

$3,000.00 AUD

$4,000.00 AUD

(0.0)

Victorinox Dive Pro Black Titanium Automatic Blue Rubber Black Dial Watch

$3,395.00 AUD

$3,895.00 AUD

(0.0)

Baume & Mercier Classima 10882 Quartz Watch, Date Display 40mm

$1,690.00 AUD

(0.0)

Victorinox Dive Pro Titanium Automatic Black Rubber Black Dial Watch

$2,995.00 AUD

$3,450.00 AUD

(0.0)

Wristwatch with a blue dial, silver case, and brown leather strap.

Blue and silver wristwatch with a round face and rubber strap.

Victorinox Journey 1884 Automatic Mens Watch

$2,185.00 AUD

$2,895.00 AUD

(0.0)

Edox North Sea Automatic Movement Bronze Case Blue Dial Men's Watch NS-ED-1

$3,195.00 AUD

(0.0)

Victorinox I.N.O.X Automatic 41mm Stainless Steel Band Black Dial Watch

$2,105.00 AUD

$2,795.00 AUD

(0.0)

Sleek black and silver men’s chronograph wristwatch with a rubber strap.

Edox Delfin The Original Men's Watch

$1,895.00 AUD

(0.0)

Citizen Series 8 Automatic Stainless Steel Black Watch

$1,604.00 AUD

$2,599.00 AUD

(0.0)

Victorinox Concept One Automatic 39mm Blue Rubber and Dial Watch

$2,850.00 AUD

$3,295.00 AUD

(0.0)

Baume & Mercier Joia de Baume & Mercier M0A10849 Quartz Watch 28mm

Baume & Mercier Joia de Quartz Watch 28mm

$2,300.00 AUD

(0.0)

Baume & Mercier Hampton Quartz 35mm Women's

$2,600.00 AUD

(0.0)

Stainless steel chronograph wristwatch with a black dial and rotating bezel.

Edox Delfin The Original Men's Watch

$1,895.00 AUD

(0.0)

Timex Atelier Chronograph Automatic M1a Ti TW6A02800 matte black bi-compax dial in a 42mm titanium case on a black rubber strap

Timex Atelier Chronograph Automatic M1a Ti TW6A02800 — view 2

Timex Atelier Chronograph Automatic M1a Ti 42mm Swiss Made NBR Synthetic Rubber Strap Men's Watch

$3,175.00 AUD

$3,800.00 AUD

(0.0)

Elegant silver wristwatch with a moon phase complication and date display.

Black wristwatch with a moon phase complication and green hour markers.

Ball Trainmaster - Moon Phase

$3,046.97 AUD

$3,950.00 AUD

(0.0)

Edox Delfin The Original Mens Watch Precision Swiss Movement 2024

$1,595.00 AUD

(0.0)

Elegant wristwatch with a white dial, silver case, and brown leather strap.

Frederique Constant Classics Index Automatic

$1,949.00 AUD

$2,395.00 AUD

(0.0)

Edox Delfin The Original Men's Watch

$2,295.00 AUD

(0.0)

Baume & Mercier Classima 10880 Automatic Watch, Date Display 40mm

$3,190.00 AUD

(0.0)

Baume & Mercier Classima 10874 Automatic Watch, Date Display 40mm

$2,450.00 AUD

(0.0)

Baume & Mercier Riviera Automatic 42mm

$4,200.00 AUD

(0.0)

Baume & Mercier Riviera Moon Phase Date Men's Watch

$7,950.00 AUD

(0.0)

Frederique Constant Classics Moonphase Mens Watch

$5,295.00 AUD

(0.0)

Baume & Mercier Hampton Quartz 35mm Women's

$3,000.00 AUD

(0.0)

Accutron Astronaut GMT

$3,399.00 AUD

(0.0)

Timex Atelier GMT Premiere M1a TW6A07200 black dial in a 38mm stainless steel case on a steel bracelet

Timex Atelier GMT Première M1a 38mm Swiss Made Automatic Stainless Steel Bracelet Men's Watch

$2,195.00 AUD

(0.0)

Baume & Mercier Clifton Automatic 39mm

$3,938.00 AUD

$5,250.00 AUD

(0.0)

Timex Atelier Swiss Automatic Marine M1A Stainless Steel Men's Watch

$1,950.00 AUD

(0.0)

Alpina Limted Edition Heritage Startimer

$2,495.00 AUD

$3,095.00 AUD

(5.0)

Frederique Constant ART DECO CARREE

$2,350.00 AUD

(0.0)

Premium & Luxury Watches

Q: Can I use Afterpay on luxury watches?

Yes. Afterpay is available on all Watch Direct orders.

Shop luxury watches in Australia — Swiss-made and Japanese precision timepieces from authorised brands including Seiko, Citizen, Ball, Baume & Mercier, Frederique Constant, and more. Watch Direct is an authorised dealer for every brand we stock. Free shipping Australia-wide, full manufacturer's warranty.

Why Buy a Luxury Watch from Watch Direct?

Every luxury watch sold by Watch Direct is genuine, new, and backed by the full manufacturer's warranty. As an authorised retailer, we carry brands that require proper authorisation — which means you're buying the real thing, with legitimate warranty support, from a dealer with over 15 years in the watch industry. Free shipping on all orders, same-day dispatch on in-stock items, and Afterpay available.

Luxury Watch Collections at Watch Direct

Swiss Automatic: Ball Engineer and Trainmaster, Frederique Constant Classics and Slimline, Baume & Mercier Riviera and Clifton — mechanical movements, sapphire crystals, and Swiss finishing at accessible luxury price points.

Self-winding via rotor movement
High-beat calibres (28,800+ bph) for accuracy
Decorated movements visible through caseback

Japanese Prestige: Seiko Presage, Seiko Prospex, and Citizen Attesa — Japan's finest watchmaking, combining craftsmanship with technologies like Seiko's proprietary movements and Citizen's Eco-Drive solar power.

In-house movements with Spring Drive technology (Grand Seiko)
Zaratsu-polished cases
Finishing rivals Swiss counterparts

Swiss Quartz Precision: Citizen Signature and Eco-Drive collections delivering Swiss-level accuracy with solar-powered movements that never need a battery.

±15 seconds/year accuracy
Lower entry price than Swiss automatic
Preferred for dress and business wear

How to Choose a Luxury Watch

Movement type: Automatic mechanical watches (no battery, self-winding) are prized for their craftsmanship. Quartz and solar movements offer set-and-forget accuracy. Eco-Drive solar watches eliminate battery replacement entirely.

Automatic (mechanical, no battery)
Quartz (battery, high accuracy)
Spring Drive (hybrid mechanical/quartz — Grand Seiko only)

Case material: Stainless steel is the standard. Titanium offers a lighter alternative with superior corrosion resistance. Gold-tone PVD coating adds warmth without the price of solid gold.

Stainless steel (most durable)
Titanium (lighter, hypoallergenic)
Precious metal (gold/platinum — top tier)

Water resistance: 100m is suitable for swimming; 200m+ for diving. Dress watches typically offer 30–50m — splash-proof for daily wear.

Dress watches typically 30–50m (splash only)
Sport-luxury 100–300m
Tool watches (Rolex Submariner style) 300m+

Frequently Asked Questions

What luxury watch brands does Watch Direct stock?

Watch Direct stocks luxury watches from Ball Watch, Baume & Mercier, Frederique Constant, Seiko Presage, Seiko Prospex, Citizen Attesa, and more. All are genuine authorised stock with full manufacturer's warranty.

Are luxury watches at Watch Direct covered by warranty?

Yes. Every luxury watch sold by Watch Direct comes with the full manufacturer's warranty — typically 2 years for Swiss brands and 3 years for Seiko and Citizen.

Does Watch Direct offer free shipping on luxury watches in Australia?

Yes. Free shipping on all orders Australia-wide, with same-day dispatch on in-stock items from our Sydney showroom in Marrickville.

Can I use Afterpay on luxury watches?

Yes. Afterpay is available on all Watch Direct orders, making it easy to spread the cost of your luxury watch purchase.