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Premium & Luxury Watches

Shop 276+ Premium & Luxury watches at Watch Direct Australia. Authorised dealer with free shipping & full warranty.

Elegant wristwatch with a white dial, silver case, and brown leather strap.Wristwatch with a brown leather strap and silver-toned case showing the Frederique Constant brand name.
Sale price$1,949.00 AUD Regular price$2,395.00 AUD
(0.0)
Edox Delfin The Original Men's Watch
Sale price$2,295.00 AUD
(0.0)
Baume & Mercier Classima 10880 Automatic Watch, Date Display 40mmBaume & Mercier Classima 10880 Automatic Watch, Date Display 40mm
Victorinox Dive Pro Automatic Orange Rubber Black Dial Watch 241996Victorinox Dive Pro Automatic Orange Rubber Black Dial Watch 241996
Sale price$2,171.00 AUD Regular price$3,695.00 AUD
(5.0)
Alpina AL-525B4AE6 watch front viewAlpina AL-525B4AE6 watch view 2
Sale price$2,795.00 AUD Regular price$3,395.00 AUD
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Frederique Constant FC-200MPW2V6 watch front viewFrederique Constant FC-200MPW2V6 watch view 2
Sale price$1,595.00 AUD Regular price$1,950.00 AUD
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Alpina Alpiner Blue Dial Stainless Steel Watch AL-220TB2AE6BAlpina Alpiner Blue Dial Stainless Steel Watch AL-220TB2AE6B
Sale price$2,395.00 AUD
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Frederique Constant Classics Premiere Automatic FC-301S3B5 Men's WatchFrederique Constant Classics Premiere Automatic FC-301S3B5 Men's Watch
Frederique Constant Classics Moneta Moonphase Blue FC-206N3S6Frederique Constant Classics Moneta Moonphase Blue FC-206N3S6
Baume & Mercier Hampton Men's Watch M0A10740Baume & Mercier Hampton Men's Watch M0A10740
Sale price$3,200.00 AUD
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Edox CO-1 Chronograph Automatic Watch for Men Swiss PrecisionEdox CO-1 Chronograph Automatic Watch for Men Swiss Precision
Baume & Mercier Classima 10882 Quartz Watch, Date Display 40mmBaume & Mercier Classima 10882 Quartz Watch, Date Display 40mm
Frederique Constant FC-296SW5B6B watch front viewFrederique Constant FC-296SW5B6B watch view 2
Sale price$1,995.00 AUD Regular price$2,350.00 AUD
(0.0)
MAEN M4.1.4 Manhattan 39 Ultra-Thin No Date WatchMAEN M4.1.4 Manhattan 39 Ultra-Thin No Date Watch
Sale price$2,295.00 AUD
(0.0)
Victorinox Dive Pro Automatic Black Rubber Black Dial Watch 241997Victorinox Dive Pro Automatic Black Rubber Black Dial Watch 241997
Sale price$2,126.00 AUD Regular price$3,295.00 AUD
(0.0)
G-Shock Full Metal Black Dial Stainless Steel Watch GMCB2100BT-1AG-Shock Full Metal Black Dial Stainless Steel Watch GMCB2100BT-1A
Victorinox Dive Pro 43mm Yellow Rubber Black Dial Watch 241992Victorinox Dive Pro 43mm Yellow Rubber Black Dial Watch 241992
Sale price$1,574.00 AUD Regular price$2,295.00 AUD
(0.0)
MAEN Manhattan 40 Blue Dial No Date Display Automatic Watch M3.1.2MAEN Manhattan 40 Blue Dial No Date Display Automatic Watch M3.1.2
Victorinox Inox 43 Chrono Black Case Dial Watch 241989.1Victorinox Inox 43 Chrono Black Case Dial Watch 241989.1
Sale price$2,149.00 AUD Regular price$2,895.00 AUD
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Stainless steel wristwatch with a black dial and rotating bezel.Stainless steel wristwatch with a black dial and metal bracelet.
Sale price$2,024.00 AUD Regular price$2,895.00 AUD
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Ball Watch Engineer II Galloping Horse Men's Watch NM9016C-S11-YTEBall Watch Engineer II Galloping Horse NM9016C-S11-YTE
Sale price$3,795.00 AUD Regular price$4,295.00 AUD
(0.0)
Ball Watch NM2282C-S1CG-R
Sale price$3,485.00 AUD Regular price$4,100.00 AUD
(0.0)
Baume & Mercier Riviera 33mm M0A10810Baume & Mercier Riviera 33mm M0A10810
Sale price$2,900.00 AUD
(0.0)
Victorinox Airboss Mechanical Blue Dial Mens Watch 241998Victorinox Airboss Mechanical Blue Dial Mens Watch 241998
Sale price$1,849.00 AUD Regular price$2,495.00 AUD
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MAEN Manhattan 37 Ultra Thin Ghost Grey Manual Wind Movement Watch M2.2.4MAEN Manhattan 37 Ultra Thin Ghost Grey Manual Wind Movement Watch M2.2.4
Sale price$2,095.00 AUD Regular price$2,195.00 AUD
(0.0)
Baume & Mercier Classima 10857 Quartz Watch, Date Display 40mmBaume & Mercier Classima 10857 Quartz Watch, Date Display 40mm
Ball Trainmaster Eternity Ice Blue NM2080D-S2J-IBEBall Trainmaster Eternity Ice Blue NM2080D-S2J-IBE
Sale price$3,650.00 AUD
(0.0)
Luminox Pacific Diver Automatic Dive Watch XS.3101Luminox Pacific Diver Automatic Dive Watch XS.3101
Sale price$2,209.00 AUD Regular price$2,599.00 AUD
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Edox Delfin The Original Automatic Black Dial Men's Watch 85303357GNNGNEdox Delfin The Original Automatic Black Dial Men's Watch 85303357GNNGN
Baume & Mercier Clifton Automatic 39mm M0A10771Baume & Mercier Clifton Automatic 39mm M0A10771
Sale price$5,250.00 AUD
(0.0)
Festina Swiss Made Automatic White Dial Stainless Steel Men’s Watch F20090/1Festina Swiss Made Automatic White Dial Stainless Steel Men’s Watch F20090/1
Victorinox Inox 43 Chrono Silver Case Black Dial Watch 241988.1Victorinox Inox 43 Chrono Silver Case Black Dial Watch 241988.1
Sale price$1,466.00 AUD Regular price$2,695.00 AUD
(0.0)
MAEN Hudson 38 MK5 Blue Dial Date Automatic Watch M1.1.6MAEN Hudson 38 MK5 Blue Dial Date Automatic Watch M1.1.6
Sale priceFrom $1,395.00 AUD
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Ball Engineer Hydrocarbon DeepQUEST Protector DM3002A-S9C-BK black dial on a titanium and steel braceletBall DM3002A-S9C-BK monobloc titanium case with ceramic uni-directional dive bezel
Victorinox I.N.O.X Automatic 41mm Set Green Rubber Green Dial Watch 242017.1Victorinox I.N.O.X Automatic 41mm Set Green Rubber Green Dial Watch 242017.1
Sale price$1,834.00 AUD Regular price$2,995.00 AUD
(0.0)
Baume & Mercier Classima Diamond Set 31mm M0A10553Baume & Mercier Classima Diamond Set 31mm M0A10553
Sale price$4,650.00 AUD
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Victorinox I.N.O.X Automatic 41mm Set Blue Rubber Blue Dial Carbon Case Watch 242022.1Victorinox I.N.O.X Automatic 41mm Set Blue Rubber Blue Dial Carbon Case Watch 242022.1
Sale price$1,834.00 AUD Regular price$2,995.00 AUD
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Baume & Mercier Riviera Automatic 39mm M0A10822Baume & Mercier Riviera Automatic 39mm M0A10822
Sale price$6,500.00 AUD
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Black and blue chronograph wristwatch with a rubber strap.Back of a luxury mechanical wristwatch showing its intricate movement through a transparent case back.
Sale price$6,850.00 AUD
(0.0)
Baume & Mercier Joia de Baume & Mercier 10847 Quartz Watch 28mmBaume & Mercier Joia de Baume & Mercier 10847 Quartz Watch 28mm
Sale price$2,150.00 AUD
(0.0)
Victorinox I.N.O.X Automatic 41mm Black Rubber Black Dial Watch 242039Victorinox I.N.O.X Automatic 41mm Black Rubber Black Dial Watch 242039
Sale price$1,496.00 AUD Regular price$2,595.00 AUD
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Accutron Spaceview 314 26A213Accutron Spaceview 314 26A213
Sale price$6,995.00 AUD
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Ball Engineer III Endurance 1917 GMT GM9100C-S2C-IBEBall Engineer III Endurance 1917 GMT GM9100C-S2C-IBE
Sale price$4,280.30 AUD Regular price$5,550.00 AUD
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Edox Skydiver Blue Dial Rotating Ceramic Bezel Men's Watch 7562369433775Watch case with an engraved figure of Neptune on the back.
MAEN Manhattan 37 Date Display Automatic Watch M2.1.1MAEN Manhattan 37 Date Display Automatic Watch M2.1.1
Sale price$1,595.00 AUD
(0.0)
Silver-toned Citizen wristwatch with a white dial and date display.Silver wristwatch with a metal link band and round face.
Sale price$1,699.00 AUD Regular price$2,599.00 AUD
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Edox Delfin The Original Men's Automatic Watch
Sale price$3,395.00 AUD
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Citizen Series 8 Automatic Stainless Steel Black Watch NA1034-51HCitizen Series 8 Automatic Stainless Steel Black Watch NA1034-51H
Sale price$1,999.00 AUD Regular price$2,650.00 AUD
(5.0)

Premium & Luxury Watches

Shop luxury watches in Australia — Swiss-made and Japanese precision timepieces from authorised brands including Seiko, Citizen, Ball, Baume & Mercier, Frederique Constant, and more. Watch Direct is an authorised dealer for every brand we stock. Free shipping Australia-wide, full manufacturer's warranty.

Why Buy a Luxury Watch from Watch Direct?

Every luxury watch sold by Watch Direct is genuine, new, and backed by the full manufacturer's warranty. As an authorised retailer, we carry brands that require proper authorisation — which means you're buying the real thing, with legitimate warranty support, from a dealer with over 15 years in the watch industry. Free shipping on all orders, same-day dispatch on in-stock items, and Afterpay available.

Luxury Watch Collections at Watch Direct

Swiss Automatic: Ball Engineer and Trainmaster, Frederique Constant Classics and Slimline, Baume & Mercier Riviera and Clifton — mechanical movements, sapphire crystals, and Swiss finishing at accessible luxury price points.

  • Self-winding via rotor movement
  • High-beat calibres (28,800+ bph) for accuracy
  • Decorated movements visible through caseback

Japanese Prestige: Seiko Presage, Seiko Prospex, and Citizen Attesa — Japan's finest watchmaking, combining craftsmanship with technologies like Seiko's proprietary movements and Citizen's Eco-Drive solar power.

  • In-house movements with Spring Drive technology (Grand Seiko)
  • Zaratsu-polished cases
  • Finishing rivals Swiss counterparts

Swiss Quartz Precision: Citizen Signature and Eco-Drive collections delivering Swiss-level accuracy with solar-powered movements that never need a battery.

  • ±15 seconds/year accuracy
  • Lower entry price than Swiss automatic
  • Preferred for dress and business wear

How to Choose a Luxury Watch

Movement type: Automatic mechanical watches (no battery, self-winding) are prized for their craftsmanship. Quartz and solar movements offer set-and-forget accuracy. Eco-Drive solar watches eliminate battery replacement entirely.

  • Automatic (mechanical, no battery)
  • Quartz (battery, high accuracy)
  • Spring Drive (hybrid mechanical/quartz — Grand Seiko only)

Case material: Stainless steel is the standard. Titanium offers a lighter alternative with superior corrosion resistance. Gold-tone PVD coating adds warmth without the price of solid gold.

  • Stainless steel (most durable)
  • Titanium (lighter, hypoallergenic)
  • Precious metal (gold/platinum — top tier)

Water resistance: 100m is suitable for swimming; 200m+ for diving. Dress watches typically offer 30–50m — splash-proof for daily wear.

  • Dress watches typically 30–50m (splash only)
  • Sport-luxury 100–300m
  • Tool watches (Rolex Submariner style) 300m+

Frequently Asked Questions

What luxury watch brands does Watch Direct stock?

Watch Direct stocks luxury watches from Ball Watch, Baume & Mercier, Frederique Constant, Seiko Presage, Seiko Prospex, Citizen Attesa, and more. All are genuine authorised stock with full manufacturer's warranty.

Are luxury watches at Watch Direct covered by warranty?

Yes. Every luxury watch sold by Watch Direct comes with the full manufacturer's warranty — typically 2 years for Swiss brands and 3 years for Seiko and Citizen.

Does Watch Direct offer free shipping on luxury watches in Australia?

Yes. Free shipping on all orders Australia-wide, with same-day dispatch on in-stock items from our Sydney showroom in Marrickville.

Can I use Afterpay on luxury watches?

Yes. Afterpay is available on all Watch Direct orders, making it easy to spread the cost of your luxury watch purchase.