Citizen watches have been around since the brand was officially founded in the 1930s by Japanese and Swiss investors, but it had its beginnings in 1918. The brand Citizen was registered in Switzerland by Schmid in 1918, who sold watches in Japan. Count Gotō Shinpei supported the brand's development in the 1920s with the hope that watches could become affordable to the general public. It grew rapidly in the years before World War II, relying on technology transfer from Switzerland. Since then, Citizen has become one of the world's largest watchmakers and produces over a million watches every year.

CITIZEN ECO-DRIVE TECHNOLOGY

As a brand with a long history, Citizen has been able to develop and refine its watchmaking skills over the years. This is particularly evident in the development of its Eco-Drive technology, which allows the user to enjoy the benefits of solar power without having to worry about changing batteries or other inconveniences that come with traditional quartz watches. The concept behind Eco-Drive is simple: rather than requiring a battery, it uses energy from light to keep time. The solar cells gather light energy from any source — natural or artificial — and store it in an internal rechargeable battery. This means that you do not have to worry about changing batteries or winding your watch for days before wearing it again; it provides power for months at a time without any maintenance required.

Citizen is also known for manufacturing high-quality timepieces at affordable prices. Their extensive line of watches for both men and women includes everything from simple analog designs to highly technical chronographs with multiple dials and sub dials that display all sorts of information such as date, time and day.

Eco-Drive watches are also water-resistant up to 100 metres (330 feet), so you can wear them whenever and wherever without worrying about getting them wet.

Satellite Wave GPS is another great feature of the Citizen’s watch, the world's first watch to receive time data directly from GPS satellites. Since it receives position data and a time signal from GPS satellites orbiting the Earth at an altitude of 20,000 kilometres, and with coverage of over 30 world time zones, it displays the correct time for your precise location, wherever you are. Because it uses the Eco-Drive technology, Satellite Wave GPS keeps you on time wherever you are in the world. Whether you’re on top of the powdery snowy mountain or out at sea, you can get the correct current time for that specific location.

DISCOVER YOUR NEXT CITIZEN WATCH AT WATCH DIRECT AUSTRALIA

Citizen's current line of watches includes quartz, automatic and solar movements. The watches have been crafted with fine details such as mother-of-pearl dials, diamond markers and brushed metal cases. The brand also offers some of the most accurate timepieces on the market today, including models that can automatically set themselves to atomic timekeeping standards.

We are an authorised retailer of Citizen watches across Australia. We're proud to offer you the widest selection of Citizen watches for men and women. Our collection includes sporty chronographs, elegant dress watches and waterproof divers' watches. From the iconic ProMaster Land collection to the latest technology of Eco-Drive, we have something for everyone!