Classic Analogue Alarm Clock Black


Rated 5.0 out of 5
Based on 3 reviews
$69.00 AUD

or make 4 interest-free payments of $17.25 AUD fortnightly with or or own it for $10 per week with

Request a


The BC12B classic alarm clock features an easy to read dial with the iconic yellow second hand that has become synonymous with Braun’s award winning design. The clean simplistic look and ease of use makes this an outstanding Braun clock.

This clock has been updated to include an integrated foot snooze / light feature, improved movement and luminous tipped hour and minute hands. The clean simplistic dial and contrasting hands with luminous tips offers great legibility, and the quartz tick movement is quiet and precise.

Made to last from reliable and durable raw materials, today’s award-winning range of Braun clocks are designed and built with a focus on quality and precision.

Feature Overview


Braun Box




  • Height: 75mm
  • Width: 75mm
  • Depth: 35mm
  • Movement: Quartz
  • Battery Type: AAA *not included
  • Includes: Clock, instruction manual & 2 year warranty
  • Matt case and dial
  • Easy to read dial
  • Iconic yellow second hand
  • Luminous tipped hands
  • Quiet precision quartz movement
  • Snooze and light function
  • Crescendo beep alarm 


average rating 5.0 out of 5
Based on 3 reviews
  • 5 Stars
    3 Reviews
  • 4 Stars
    0 Reviews
  • 3 Stars
    0 Reviews
  • 2 Stars
    0 Reviews
  • 1 Star
    0 Reviews
100% of reviewers would recommend this product to a friend
Customer photos and videos
Review posted
Reviewed by Alex K.
Verified Buyer
Rated 5 out of 5

Braun Classic Analogue Alarm Clock Black BC12B

good clock, works very well, easy to use

I recommend this product
Was this helpful?
Review posted
Reviewed by Colin J.
Verified Buyer
Rated 5 out of 5

perfect small clock

Easy to see from a distance white hands on black face. Silent and accurate

I recommend this product
Was this helpful?
Review posted
Reviewed by Duncan C.
Verified Buyer
Rated 5 out of 5

Good looking, easy to read, and quiet.

My wife has a Braun Classic Travel Alarm Clock that came as a free gift with a Silk-Epil 22 years ago (it has the logo of the 2001 Australian Grand Prix on the dial as can be seen in the photo), and it's still going strong. So when my other brand alarm clock quit, I considered getting the Braun travel alarm for my side of the bed. But I wanted a bigger dial so chose the BC12B. The round styling looks great, the size is good without being too large, and the movement is incredibly quiet. What's more, it can still be read hours after lights out either by the subtle luminous hand tips or pressing the clock down to illuminate the face. Love it.

I recommend this product
Was this helpful?

Shipping & Returns

Free Shipping Anywhere In Australia

    • Get Your Order Shipped in Record Time - Most Orders Sent Within 24 Hours!
    • Efficient Same Day Delivery in Sydney - Calculated at Checkout
    • Signature on Delivery is included on all shipments within Australia.
    • DHL Express is available for fast and secure international shipments.

    View our Shipping Page for More Information

    Easy 30 Day Returns
    To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase.

    View our Returns Page for More Information

    You may also like

    Recently viewed