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Premium & Luxury Watches

Shop 276+ Premium & Luxury watches at Watch Direct Australia. Authorised dealer with free shipping & full warranty.

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Edox North Sea Automatic Movement Bronze Case Blue Dial Men's Watch NS-ED-1
Baume & Mercier Riviera Automatic Chronograph M0A10825Baume & Mercier Riviera Automatic Chronograph M0A10825
Sale price$6,300.00 AUD
(0.0)
Baume & Mercier Riviera Automatic 42mm M0A10619Baume & Mercier Riviera Automatic 42mm M0A10619
Sale price$4,200.00 AUD
(0.0)
Baume & Mercier Riviera Moon Phase Date Men's Watch M0A10682
Baume & Mercier Riviera Skeleton Automatic 42mm M0A10721Baume & Mercier Riviera Skeleton Automatic 42mm M0A10721
Sale price$6,900.00 AUD
(0.0)
Rugged sports watch with a black face and red rubber strap.Black tactical wristwatch with luminous green and orange markers on the dial.
Sale price$2,124.00 AUD Regular price$2,499.00 AUD
(0.0)
Frederique Constant Highlife Ladies Automatic Heart Beat FC-310SD2NH6BFrederique Constant Highlife Ladies Automatic Heart Beat FC-310SD2NH6B
Sale price$2,750.00 AUD Regular price$4,195.00 AUD
(0.0)
Baume & Mercier Classima Chronograph 42mm M0A10783Baume & Mercier Classima Chronograph 42mm M0A10783
Sale price$4,850.00 AUD
(0.0)
Baume & Mercier Riviera Automatic 42mm M0A10660Baume & Mercier Riviera Automatic 42mm M0A10660
Sale price$4,850.00 AUD
(0.0)
Luxury chronograph wristwatch with a blue dial and brown leather strap.Black luxury watch box with an open lid displaying a cushioned interior.
Alpina Alpiner Extreme Automatic Blue Dial Stainless Steel Watch AL-525TB3AE6BAlpina Alpiner Extreme Automatic Blue Dial Stainless Steel Watch AL-525TB3AE6B
Luxury wristwatch with a blue dial, rose gold case, and navy leather strap.Elegant wristwatch with a blue dial and rose gold case on a navy leather strap.
Sale price$1,795.00 AUD Regular price$1,975.00 AUD
(5.0)
Citizen Series 8 Timepiece with GMT Functionality Blue dial Stainless Steel NB6034-58LCitizen Series 8 Timepiece with GMT Functionality Blue dial Stainless Steel NB6034-58L
Sale price$1,899.00 AUD Regular price$2,999.00 AUD
(0.0)
G-Shock Full Metal Black Dial Stainless Steel Watch GMCB2100BT-1AG-Shock Full Metal Black Dial Stainless Steel Watch GMCB2100BT-1A
Victorinox Concept One Solar 39mm Black Rubber and Dial Watch 242054Victorinox Concept One Solar 39mm Black Rubber and Dial Watch 242054
Sale price$1,750.00 AUD Regular price$1,995.00 AUD
(0.0)
Ball Roadmaster Perseverer Black Dial NM9050C-S1-BKBall Roadmaster Perseverer Black Dial NM9050C-S1-BK
Sale price$2,660.61 AUD Regular price$3,450.00 AUD
(0.0)
Festina Swiss Made Automatic Silver Dial Stainless Steel Men’s Watch F20091/1Festina Swiss Made Automatic Silver Dial Stainless Steel Men’s Watch F20091/1
Baume & Mercier Riviera Quartz 36mm M0A10764Baume & Mercier Riviera Quartz 36mm M0A10764
Sale price$4,450.00 AUD
(0.0)
MAEN Hudson 38 MK5 Black Dial Date Automatic Watch M1.1.5MAEN Hudson 38 MK5 Black Dial Date Automatic Watch M1.1.5
Sale priceFrom $1,395.00 AUD
(0.0)
Accutron Astronaut LTi 26B204AAccutron Astronaut LTi 26B204A
Sale price$5,699.00 AUD
(0.0)
Victorinox Concept One Automatic 39mm Black Rubber and Dial Watch 242057Victorinox Concept One Automatic 39mm Black Rubber and Dial Watch 242057
Sale price$2,850.00 AUD Regular price$3,295.00 AUD
(0.0)
Edox North Sea 43mm Case Automatic Movement Leather Strap Men's Watch
Alpina Seastrong Diver Extreme Automatic Black Dial Rubber Band Watch AL-560B3VE6Alpina Seastrong Diver Extreme Automatic Black Dial Rubber Band Watch AL-560B3VE6
Alpina Alpiner Pink Dial Stainless Steel Watch AL-220PI2AE6BAlpina Alpiner Pink Dial Stainless Steel Watch AL-220PI2AE6B
Sale price$2,395.00 AUD
(0.0)
Citizen Series 8 Automatic Stainless Steel Blue Dial Watch NA1037-53LCitizen Series 8 Automatic Stainless Steel Blue Dial Watch NA1037-53L
Sale price$1,689.00 AUD Regular price$2,599.00 AUD
(0.0)
Luminox Master Carbon SEAL Automatic 45mm Military Dive Watch XS.3862Luminox Master Carbon SEAL Automatic 45mm Military Dive Watch XS.3862
Sale price$2,124.00 AUD Regular price$2,499.00 AUD
(2.0)
Citizen Series 8 Two Toned Gold and Rose Gold Mechanical Watch NB6033-51ECitizen Series 8 Two Toned Gold and Rose Gold Mechanical Watch NB6033-51E
Sale price$1,899.00 AUD Regular price$2,999.00 AUD
(5.0)
Edox CO-1 Men's Chronograph Watch
Sale price$3,295.00 AUD
(0.0)
Citizen Attesa Black Titanium AT8189-61ECitizen Attesa Black Titanium AT8189-61E
Sale price$1,669.00 AUD Regular price$2,699.00 AUD
(0.0)
Baume & Mercier Riviera Quartz 33mm Women's M0A10812Baume & Mercier Riviera Quartz 33mm Women's M0A10812
Sale price$2,900.00 AUD
(0.0)
Edox CO-1 Chronograph Automatic Watch for Men Swiss PrecisionEdox CO-1 Chronograph Automatic Watch for Men Swiss Precision
Edox Skydiver Black Dial Men's Watch 8012037RNNCANIREdox Skydiver Black Dial Men's Watch 8012037RNNCANIR
Sale price$2,595.00 AUD
(0.0)
Festina Swiss Made Automatic Blue Dial Stainless Steel Men’s Watch F20092/3Festina Swiss Made Automatic Blue Dial Stainless Steel Men’s Watch F20092/3
Accutron Spaceview Evolution 26A209AAccutron Spaceview Evolution 26A209A
Sale price$2,963.00 AUD Regular price$5,499.00 AUD
(0.0)
G-Shock MRGB2000BG-3A Kurogane-iro Titanium WatchG-Shock MRGB2000BG-3A Kurogane-iro Titanium Watch
Sale price$4,999.00 AUD
(0.0)
Silver wristwatch with a green dial and rotating bezel.Black wristwatch with luminous green and orange markers on the dial.
Sale price$2,549.00 AUD Regular price$2,999.00 AUD
(0.0)
Frederique Constant Classics Moneta Moonphase FC-206N3S6B Unisex WatchFrederique Constant Classics Moneta Moonphase FC-206N3S6B Unisex Watch
Baume & Mercier Classima Diamond Set 31mm Women's M0A10326Baume & Mercier Classima Diamond Set 31mm Women's M0A10326
Edox Neptunian Automatic Movement 44mm 1000m Water Resistant Gold PVD Strap White Dial Men's Watch 7725687472303
Edox Neptunian Skydiver Automatic Black Dial Men's Watch 801203NMNINEdox Neptunian Skydiver Automatic Black Dial Men's Watch 801203NMNIN
Victorinox Dive Pro Swiss Automatic Carbon Limited Edition 1000-Piece Watch 242024.1Victorinox Dive Pro Swiss Automatic Carbon Limited Edition 1000-Piece Watch 242024.1
Sale price$2,126.00 AUD Regular price$3,295.00 AUD
(0.0)
Victorinox I.N.O.X. Small Automatic 242026Victorinox I.N.O.X. Small Automatic 242026
Sale price$2,015.00 AUD Regular price$3,295.00 AUD
(0.0)
Victorinox Concept One Solar 39mm Stainless Steel Band Black Dial Watch 242055Victorinox Concept One Solar 39mm Stainless Steel Band Black Dial Watch 242055
Sale price$1,999.00 AUD Regular price$2,295.00 AUD
(0.0)
Stainless steel wristwatch with a blue bezel and black dial featuring orange accents.Black luxury watch box with an open lid displaying a cushioned interior.
Sale price$3,295.00 AUD
(0.0)
Citizen Attesa Radio Controlled Eco-Drive Titanium Watch CB0287-68L
Sale price$1,485.00 AUD Regular price$2,399.00 AUD
(0.0)
Stainless steel luxury wristwatch with a black dial and chronograph subdials.
Sale price$1,595.00 AUD
(0.0)
Elegant silver wristwatch with a moon phase complication and date display.Black wristwatch with a moon phase complication and green hour markers.
Sale price$3,046.97 AUD Regular price$3,950.00 AUD
(0.0)
Frederique Constant Classics Moneta Moonphase Blue FC-206N3S6Frederique Constant Classics Moneta Moonphase Blue FC-206N3S6
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Price
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Gender
Brand
Movement
Watch display
Water Resistance
Dial Colour
Band Colour
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Premium & Luxury Watches

Shop luxury watches in Australia — Swiss-made and Japanese precision timepieces from authorised brands including Seiko, Citizen, Ball, Baume & Mercier, Frederique Constant, and more. Watch Direct is an authorised dealer for every brand we stock. Free shipping Australia-wide, full manufacturer's warranty.

Why Buy a Luxury Watch from Watch Direct?

Every luxury watch sold by Watch Direct is genuine, new, and backed by the full manufacturer's warranty. As an authorised retailer, we carry brands that require proper authorisation — which means you're buying the real thing, with legitimate warranty support, from a dealer with over 15 years in the watch industry. Free shipping on all orders, same-day dispatch on in-stock items, and Afterpay available.

Luxury Watch Collections at Watch Direct

Swiss Automatic: Ball Engineer and Trainmaster, Frederique Constant Classics and Slimline, Baume & Mercier Riviera and Clifton — mechanical movements, sapphire crystals, and Swiss finishing at accessible luxury price points.

  • Self-winding via rotor movement
  • High-beat calibres (28,800+ bph) for accuracy
  • Decorated movements visible through caseback

Japanese Prestige: Seiko Presage, Seiko Prospex, and Citizen Attesa — Japan's finest watchmaking, combining craftsmanship with technologies like Seiko's proprietary movements and Citizen's Eco-Drive solar power.

  • In-house movements with Spring Drive technology (Grand Seiko)
  • Zaratsu-polished cases
  • Finishing rivals Swiss counterparts

Swiss Quartz Precision: Citizen Signature and Eco-Drive collections delivering Swiss-level accuracy with solar-powered movements that never need a battery.

  • ±15 seconds/year accuracy
  • Lower entry price than Swiss automatic
  • Preferred for dress and business wear

How to Choose a Luxury Watch

Movement type: Automatic mechanical watches (no battery, self-winding) are prized for their craftsmanship. Quartz and solar movements offer set-and-forget accuracy. Eco-Drive solar watches eliminate battery replacement entirely.

  • Automatic (mechanical, no battery)
  • Quartz (battery, high accuracy)
  • Spring Drive (hybrid mechanical/quartz — Grand Seiko only)

Case material: Stainless steel is the standard. Titanium offers a lighter alternative with superior corrosion resistance. Gold-tone PVD coating adds warmth without the price of solid gold.

  • Stainless steel (most durable)
  • Titanium (lighter, hypoallergenic)
  • Precious metal (gold/platinum — top tier)

Water resistance: 100m is suitable for swimming; 200m+ for diving. Dress watches typically offer 30–50m — splash-proof for daily wear.

  • Dress watches typically 30–50m (splash only)
  • Sport-luxury 100–300m
  • Tool watches (Rolex Submariner style) 300m+

Frequently Asked Questions

What luxury watch brands does Watch Direct stock?

Watch Direct stocks luxury watches from Ball Watch, Baume & Mercier, Frederique Constant, Seiko Presage, Seiko Prospex, Citizen Attesa, and more. All are genuine authorised stock with full manufacturer's warranty.

Are luxury watches at Watch Direct covered by warranty?

Yes. Every luxury watch sold by Watch Direct comes with the full manufacturer's warranty — typically 2 years for Swiss brands and 3 years for Seiko and Citizen.

Does Watch Direct offer free shipping on luxury watches in Australia?

Yes. Free shipping on all orders Australia-wide, with same-day dispatch on in-stock items from our Sydney showroom in Marrickville.

Can I use Afterpay on luxury watches?

Yes. Afterpay is available on all Watch Direct orders, making it easy to spread the cost of your luxury watch purchase.