Premium & Luxury Watches

Shop 276+ Premium & Luxury watches at Watch Direct Australia. Authorised dealer with free shipping & full warranty.

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$AUD to $AUD

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Watches

Age Group

Adults

Elegant silver chronograph wristwatch with a dark gray dial and Roman numeral markers.

Elegant silver wristwatch with a black dial and chronograph features.

Frederique Constant Classics Chronograph Mens Watch

$1,795.00 AUD

$1,950.00 AUD

(0.0)

Baume & Mercier Riviera Automatic 42mm

$4,450.00 AUD

(0.0)

Luxury wristwatch with a blue dial and stainless steel bracelet.

Elegant silver wristwatch with a dark blue dial and multiple subdials.

Frederique Constant Classics Business Timer

$1,749.00 AUD

$2,050.00 AUD

(0.0)

Victorinox Dive Pro Automatic Black Rubber Black Dial Watch

$2,126.00 AUD

$3,295.00 AUD

(0.0)

Victorinox I.N.O.X Automatic 41mm Set Green Rubber Green Dial Carbon Case Watch

$1,872.00 AUD

$2,995.00 AUD

(0.0)

Victorinox Concept One Solar 39mm Grey Rubber and Dial Watch

$1,750.00 AUD

$1,995.00 AUD

(0.0)

Baume & Mercier Classima 10853 Automatic Watch, Date Display 40mm

$2,950.00 AUD

(0.0)

Alpina Alpiner Blue Dial Stainless Steel Watch

$2,395.00 AUD

(0.0)

Frederique Constant Classics Premiere Automatic FC-301S3B5 Men's Watch

Frederique Constant Classics Premiere Automatic Men's Watch

$4,895.00 AUD

(0.0)

Frederique Constant Classics Carrée FC-200MCDC35B Women's Watch

Frederique Constant Classics Carrée Women's Watch

$2,895.00 AUD

(0.0)

Edox CO-1 Chronograph Automatic Watch for Men Swiss Precision

$5,595.00 AUD

(0.0)

Baume & Mercier Classima Quartz 39mm

$1,840.00 AUD

$2,300.00 AUD

(5.0)

Baume & Mercier Classima Quartz 36.5mm Women's

$2,200.00 AUD

(0.0)

Frederique Constant Classics Business Timer Moonphase

$1,849.00 AUD

$2,150.00 AUD

(0.0)

Edox Chronorally Mens Chronograph Watch With Swiss Precision Movement

$2,650.00 AUD

(0.0)

Victorinox Concept One Automatic 39mm Stainless Steel Band Black Dial Watch

$3,150.00 AUD

$3,595.00 AUD

(0.0)

Edox Delfin 43mm Stainless Steel Chronograph Men's Watch 7562368352431

$1,750.00 AUD

(0.0)

Ball Roadmaster Perseverer Ice Blue Dial

$2,660.61 AUD

$3,450.00 AUD

(0.0)

Baume & Mercier Classima 10857 Quartz Watch, Date Display 40mm

$1,850.00 AUD

(0.0)

Baume & Mercier Classima Diamond Set 31mm

$3,200.00 AUD

$4,000.00 AUD

(0.0)

Baume & Mercier Riviera Automatic 39mm

$6,000.00 AUD

(0.0)

Luminox Pacific Diver Automatic Dive Blue Dial Stainless Steel Watch

$2,379.00 AUD

$2,799.00 AUD

(0.0)

Citizen Series 8 890 Automatic Diver

$1,699.00 AUD

$2,450.00 AUD

(0.0)

Alpina Seastrong Diver Extreme Automatic Silver Dial Rubber Band Watch

$4,995.00 AUD

(0.0)

Alpina Alpiner Green Dial Rubber Strap Watch

$2,050.00 AUD

(0.0)

Victorinox I.N.O.X Automatic 41mm Set Black Rubber Black Dial Carbon Case Watch

$1,944.00 AUD

$2,995.00 AUD

(0.0)

Stainless steel wristwatch with a blue dial and black rotating bezel.

Black wristwatch with luminous green markings and a yellow indicator on the dial.

Ball Engineer III Outlier COSC

$5,495.00 AUD

$6,500.00 AUD

(0.0)

Ball Roadmaster Perseverer Black Dial

$2,660.61 AUD

$3,450.00 AUD

(0.0)

Citizen Attesa DLC Chronograph

$1,899.00 AUD

$2,699.00 AUD

(0.0)

Victorinox Air Pro Automatic

$2,516.00 AUD

$3,995.00 AUD

(0.0)

Victorinox Dive Pro Quartz Orange Paracord Band Black Dial Watch

$2,750.00 AUD

$3,150.00 AUD

(5.0)

Baume & Mercier Classima 10884 Quartz Watch, Date Display 40mm

$1,490.00 AUD

(0.0)

Victorinox Journey 1884 43mm Silver Stainless Steel Green Dial Watch

$1,657.00 AUD

$2,850.00 AUD

(0.0)

Baume & Mercier Classima 10879 Automatic Watch, Date Display 40mm

$2,950.00 AUD

(0.0)

Baume & Mercier Hampton Quartz Women's

$3,000.00 AUD

(0.0)

Baume & Mercier Classima Quartz 42mm

$1,840.00 AUD

$2,300.00 AUD

(0.0)

Timex Atelier Swiss Automatic GMT M1A Rubber Band Men's Watch

$2,500.00 AUD

(0.0)

Accutron Astronaut GMT

$4,199.00 AUD

(0.0)

Alpina wristwatch with a green strap and dark gray dial.

Wristwatch with a black dial and green textured strap.

Alpina Seastrong Diver 300 Heritage

$3,275.00 AUD

(0.0)

Baume & Mercier Hampton Quartz 35mm

$2,350.00 AUD

(0.0)

Baume & Mercier Riviera Quartz 33mm Women's

$2,900.00 AUD

(0.0)

Watch case with an engraved figure of Neptune on the back.

Edox Skydiver Blue Dial Rotating Ceramic Bezel Men's Watch 7562369433775

$2,595.00 AUD

(0.0)

Victorinox Dive Pro Titanium Automatic Black Rubber Black Dial Watch

$2,995.00 AUD

$3,450.00 AUD

(0.0)

Victorinox Dive Pro Black Titanium Automatic Blue Rubber Black Dial Watch

$3,395.00 AUD

$3,895.00 AUD

(0.0)

G-Shock Mudmaster Magma Gold Solar Men's Watch

$1,699.00 AUD

(0.0)

Alpina Seastrong Diver Extreme Automatic Black Dial Rubber Band Watch

$4,995.00 AUD

(0.0)

Frederique Constant Ladies Highlife Sparkling Automatic

$5,249.00 AUD

$6,995.00 AUD

(0.0)

Frederique Constant Manufacture Classic Flyback Chronograph

$5,995.00 AUD

$9,350.00 AUD

(0.0)

Premium & Luxury Watches

Q: Can I use Afterpay on luxury watches?

Yes. Afterpay is available on all Watch Direct orders.

Shop luxury watches in Australia — Swiss-made and Japanese precision timepieces from authorised brands including Seiko, Citizen, Ball, Baume & Mercier, Frederique Constant, and more. Watch Direct is an authorised dealer for every brand we stock. Free shipping Australia-wide, full manufacturer's warranty.

Why Buy a Luxury Watch from Watch Direct?

Every luxury watch sold by Watch Direct is genuine, new, and backed by the full manufacturer's warranty. As an authorised retailer, we carry brands that require proper authorisation — which means you're buying the real thing, with legitimate warranty support, from a dealer with over 15 years in the watch industry. Free shipping on all orders, same-day dispatch on in-stock items, and Afterpay available.

Luxury Watch Collections at Watch Direct

Swiss Automatic: Ball Engineer and Trainmaster, Frederique Constant Classics and Slimline, Baume & Mercier Riviera and Clifton — mechanical movements, sapphire crystals, and Swiss finishing at accessible luxury price points.

Self-winding via rotor movement
High-beat calibres (28,800+ bph) for accuracy
Decorated movements visible through caseback

Japanese Prestige: Seiko Presage, Seiko Prospex, and Citizen Attesa — Japan's finest watchmaking, combining craftsmanship with technologies like Seiko's proprietary movements and Citizen's Eco-Drive solar power.

In-house movements with Spring Drive technology (Grand Seiko)
Zaratsu-polished cases
Finishing rivals Swiss counterparts

Swiss Quartz Precision: Citizen Signature and Eco-Drive collections delivering Swiss-level accuracy with solar-powered movements that never need a battery.

±15 seconds/year accuracy
Lower entry price than Swiss automatic
Preferred for dress and business wear

How to Choose a Luxury Watch

Movement type: Automatic mechanical watches (no battery, self-winding) are prized for their craftsmanship. Quartz and solar movements offer set-and-forget accuracy. Eco-Drive solar watches eliminate battery replacement entirely.

Automatic (mechanical, no battery)
Quartz (battery, high accuracy)
Spring Drive (hybrid mechanical/quartz — Grand Seiko only)

Case material: Stainless steel is the standard. Titanium offers a lighter alternative with superior corrosion resistance. Gold-tone PVD coating adds warmth without the price of solid gold.

Stainless steel (most durable)
Titanium (lighter, hypoallergenic)
Precious metal (gold/platinum — top tier)

Water resistance: 100m is suitable for swimming; 200m+ for diving. Dress watches typically offer 30–50m — splash-proof for daily wear.

Dress watches typically 30–50m (splash only)
Sport-luxury 100–300m
Tool watches (Rolex Submariner style) 300m+

Frequently Asked Questions

What luxury watch brands does Watch Direct stock?

Watch Direct stocks luxury watches from Ball Watch, Baume & Mercier, Frederique Constant, Seiko Presage, Seiko Prospex, Citizen Attesa, and more. All are genuine authorised stock with full manufacturer's warranty.

Are luxury watches at Watch Direct covered by warranty?

Yes. Every luxury watch sold by Watch Direct comes with the full manufacturer's warranty — typically 2 years for Swiss brands and 3 years for Seiko and Citizen.

Does Watch Direct offer free shipping on luxury watches in Australia?

Yes. Free shipping on all orders Australia-wide, with same-day dispatch on in-stock items from our Sydney showroom in Marrickville.

Can I use Afterpay on luxury watches?

Yes. Afterpay is available on all Watch Direct orders, making it easy to spread the cost of your luxury watch purchase.