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Bulova Watches

Shop Bulova watches Australia — Lunar Pilot chronographs, Marine Star divers & Surveyor automatics. Authorised dealer, free shipping.

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Bulova wristwatch with a black leather strap and silver-toned case featuring a black chronograph dial.Wristwatch with a silver case and black leather strap.
Sale price$625.00 AUD Regular price$999.00 AUD
(5.0)
Bulova Marine Star Yellow Dial Precisionist Watch with Rubber Strap Model 96B431Bulova Marine Star Yellow Dial Precisionist Watch with Rubber Strap Model 96B431
Sale price$499.00 AUD Regular price$999.00 AUD
(5.0)
Bulova Hudson Black Dial Leather Strap Watch 96B441Bulova Hudson Black Dial Leather Strap Watch 96B441
Sale price$409.00 AUD Regular price$799.00 AUD
(0.0)
Bulova Marine Star Luxury Diamond Blue Dial Stainless Steel Watch for Women 96P248Bulova Marine Star Luxury Diamond Blue Dial Stainless Steel Watch for Women 96P248
Sale price$299.00 AUD Regular price$550.00 AUD
(5.0)
Bulova Snorkel Blue Dial Rubber Strap Watch 98B445Bulova Snorkel Blue Dial Rubber Strap Watch 98B445
Sale price$319.00 AUD Regular price$525.00 AUD
(0.0)
Stainless steel men’s chronograph wristwatch with a black dial and silver bracelet.Stainless steel wristwatch with a linked metal band and chronograph features.
Sale price$309.00 AUD Regular price$550.00 AUD
(0.0)
Elegant wristwatch with a two-tone silver and gold metal band and white dial face.Sleek wristwatch with a silver metal band and gold-accented face.
Sale price$249.00 AUD Regular price$450.00 AUD
(4.7)
Bulova Elegant Silver Tone Women's Timepiece with Grey Dial and Mineral Crystal 96M164Bulova Elegant Silver Tone Women's Timepiece with Grey Dial and Mineral Crystal 96M164
Sale price$249.00 AUD Regular price$475.00 AUD
(0.0)
Bulova Surveyor 31mm Pink Dial 96L348Bulova Surveyor 31mm Pink Dial 96L348
Sale price$299.00 AUD Regular price$399.00 AUD
(0.0)
Bulova Chronograph Racer 98B468Bulova Chronograph Racer 98B468
Sale price$519.00 AUD Regular price$850.00 AUD
(0.0)
Bulova Marine Star Women's Automatic Watch with Blue Dial and Stainless Steel Bracelet 98L317Bulova Marine Star Women's Automatic Watch with Blue Dial and Stainless Steel Bracelet 98L317
Bulova Latin GRAMMY 96A335Bulova Latin GRAMMY 96A335
Sale price$969.00 AUD Regular price$1,599.00 AUD
(0.0)
Silver-toned men’s chronograph wristwatch with a white dial and rose gold accents.Silver wristwatch with a metal link bracelet and chronograph subdials.
Sale price$299.00 AUD Regular price$550.00 AUD
(5.0)
Bulova Super Seville Mini White Dial Stainless Steel Watch 96L353Bulova Super Seville Mini White Dial Stainless Steel Watch 96L353
Bulova Classic Crystal Phantom Stainless Steel Gold Dial Watch 97L176Bulova Classic Crystal Phantom Stainless Steel Gold Dial Watch 97L176
Sale price$329.00 AUD Regular price$599.00 AUD
(0.0)
Bulova Classic Automatic Silver Tone Crown Watch with Gray Dial and Brown Leather Strap 96A318Bulova Classic Automatic Silver Tone Crown Watch with Gray Dial and Brown Leather Strap 96A318
Bulova Sutton Silver Dial Stainless Steel Watch 96L349Bulova Sutton Silver Dial Stainless Steel Watch 96L349
Sale price$269.00 AUD Regular price$399.00 AUD
(0.0)
Bulova Marine Star Women's Automatic Watch with Elegant Mother of Pearl Dial and Comfortable Silicone Strap 96L324Bulova Marine Star Women's Automatic Watch with Elegant Mother of Pearl Dial and Comfortable Silicone Strap 96L324
Bulova Curv Chronograph 96A339Bulova Curv Chronograph 96A339
Sale price$969.00 AUD Regular price$1,599.00 AUD
(0.0)
Bulova Super Seville Mini Red Dial Stainless Steel Watch 96L354Bulova Super Seville Mini Red Dial Stainless Steel Watch 96L354
Sale price$629.00 AUD Regular price$750.00 AUD
(0.0)
Bulova Rubaiyat Women's Silver-Tone Stainless Steel Watch with White Dial and Sapphire Crystal 96L306Bulova Rubaiyat Women's Silver-Tone Stainless Steel Watch with White Dial and Sapphire Crystal 96L306
Bulova Snorkel Sea Turtle Brown Dial 98B446Bulova Snorkel Sea Turtle Brown Dial 98B446
Sale price$319.00 AUD Regular price$525.00 AUD
(0.0)
Bulova Sutton Square 98L330Bulova Sutton Square 98L330
Sale price$550.00 AUD
(0.0)
Bulova Surveyor Automatic Blue Dial Stainless Steel Mens Watch 96B436Bulova Surveyor Automatic Blue Dial Stainless Steel Mens Watch 96B436
Sale price$329.00 AUD Regular price$699.00 AUD
(0.0)
Bulova Racer Chronograph Watch with Black Leather Strap and Orange Accents 98B428Bulova Racer Chronograph Watch with Black Leather Strap and Orange Accents 98B428
Sale price$425.00 AUD Regular price$899.00 AUD
(0.0)
Bulova Surveyor Diamond Accent Stainless Steel Timepiece 96P243Bulova Surveyor Diamond Accent Stainless Steel Timepiece 96P243
Sale price$269.00 AUD Regular price$499.00 AUD
(0.0)
Bulova Marine Star Precisionist Luxury Watch Black Dial Stainless Steel with Sapphire Crystal and 200m Water Resistance 96B434Bulova Marine Star Precisionist Luxury Watch Black Dial Stainless Steel with Sapphire Crystal and 200m Water Resistance 96B434
Bulova Hudson Blue Dial Stainless Steel Watch 96B447Bulova Hudson Blue Dial Stainless Steel Watch 96B447
Sale price$419.00 AUD Regular price$899.00 AUD
(0.0)
Silver-toned wristwatch with a round face and metal bracelet.Silver wristwatch with a metal link bracelet.
Sale price$249.00 AUD Regular price$450.00 AUD
(5.0)
Bulova Ladies Timeless Quartz Watch with Silver Dial and Stainless Steel Bracelet 96M165Bulova Ladies Timeless Quartz Watch with Silver Dial and Stainless Steel Bracelet 96M165
Sale price$219.00 AUD Regular price$399.00 AUD
(0.0)
Bulova Tony Bennett "NYC" 97B244Bulova Tony Bennett "NYC" 97B244
Sale price$1,299.00 AUD
(0.0)
Bulova Classic Crystal Stainless Steel Mother of Pearl Dial Watch 98X137Bulova Classic Crystal Stainless Steel Mother of Pearl Dial Watch 98X137
Sale price$399.00 AUD Regular price$799.00 AUD
(0.0)
Bulova Surveyor 31mm Light Blue Dial 96L346Bulova Surveyor 31mm Light Blue Dial 96L346
Sale price$299.00 AUD Regular price$399.00 AUD
(0.0)
Bulova Marine Star Blue Dial Stainless Steel Watch 98B466Bulova Marine Star Blue Dial Stainless Steel Watch 98B466
Sale price$669.00 AUD Regular price$799.00 AUD
(0.0)
Bulova Tony Bennett "NYC" 96B484Bulova Tony Bennett "NYC" 96B484
Sale price$1,299.00 AUD
(0.0)
Bulova Surveyor Green Dial Stainless Steel Watch 98L329Bulova Surveyor Green Dial Stainless Steel Watch 98L329
Sale price$329.00 AUD Regular price$450.00 AUD
(0.0)
Bulova Prestige Classic Black Dial Gold Stainless Steel Watch 97B232Bulova Prestige Classic Black Dial Gold Stainless Steel Watch 97B232
Sale price$419.00 AUD Regular price$699.00 AUD
(4.0)
Bulova Ladies Timeless Elegance Watch with Mother-of-Pearl Dial and Diamond Accents 96P240Bulova Ladies Timeless Elegance Watch with Mother-of-Pearl Dial and Diamond Accents 96P240
Stainless steel chronograph wristwatch with a black dial and silver bracelet.Silver wristwatch with a metal link band and multiple side buttons.
Sale price$399.00 AUD Regular price$750.00 AUD
(0.0)
Bulova Hudson Silver Dial Leather Strap Watch 97B225Bulova Hudson Silver Dial Leather Strap Watch 97B225
Sale price$399.00 AUD Regular price$850.00 AUD
(0.0)
Bulova Super Seville Silver Dial Stainless Steel Watch 97L189Bulova Super Seville Silver Dial Stainless Steel Watch 97L189
Sale price$669.00 AUD Regular price$799.00 AUD
(0.0)
Bulova Marine Star Heritage Chronograph Black Dial Mens Watch 98B451Bulova Marine Star Heritage Chronograph Black Dial Mens Watch 98B451
Sale price$999.00 AUD Regular price$1,450.00 AUD
(5.0)
Bulova Sutton Square 97L191Bulova Sutton Square 97L191
Sale price$550.00 AUD
(0.0)
Bulova Super Sutton Silver Dial Stainless Steel Watch 96R256Bulova Super Sutton Silver Dial Stainless Steel Watch 96R256
Bulova Elegant Surveyor Diamond Accented Stainless Steel Women's Watch 96P242Bulova Elegant Surveyor Diamond Accented Stainless Steel Women's Watch 96P242
Sale price$279.00 AUD Regular price$499.00 AUD
(0.0)
Bulova Classic Sutton Diamond Stainless Steel Blue Dial Watch 96P250Bulova Classic Sutton Diamond Stainless Steel Blue Dial Watch 96P250
Sale price$249.00 AUD Regular price$450.00 AUD
(0.0)
Bulova Ladies Elegant Stainless Steel Watch with Box Set 98X138Bulova Ladies Elegant Stainless Steel Watch with Box Set 98X138
Sale price$349.00 AUD Regular price$725.00 AUD
(0.0)
Bulova Ladies Classic Two-Tone Quartz Watch with Mother-of-Pearl Dial 98P213 featuring diamond accents and date display.Side profile of Bulova Ladies Classic Two-Tone Quartz Watch with Mother-of-Pearl Dial 98P213 showing sleek design.
Sale price$299.00 AUD Regular price$550.00 AUD
(5.0)

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Bulova Watches Australia | Lunar Pilot & Surveyor | Watch Direct

Shop Bulova watches in Australia — Lunar Pilot chronographs, Marine Star sport watches, Surveyor automatics, and classic dress pieces. 149 years of American watchmaking heritage. Authorised retailer, free shipping, same-day dispatch.

Browse Bulova by Collection

Lunar Pilot — The watch that went to the moon. In 1971, astronaut Dave Scott wore a Bulova chronograph during the Apollo 15 mission after his Omega failed. The Lunar Pilot 96B251 is a faithful re-edition — high-frequency quartz movement, tachymeter bezel, and a piece of space history on your wrist.

Marine Star — The sport and dive line. Marine Star watches offer 100m water resistance, chronograph functions, and silicone straps designed for active use. The Marine Star 96P248 adds diamond accents for women who want sport functionality with a dressier look.

Surveyor Automatic — Bulova's mechanical collection. The Surveyor 97A182 and Surveyor 96B436 use Japanese automatic movements with exhibition casebacks. Solid value for a real mechanical watch.

Classic and Sutton — Dress watches for daily wear. The Sutton 98B385 is the accessible entry point — two-tone steel, date window, versatile enough for any occasion.

Jet Star — 1960s-inspired designs. The Jet Star 96B414 and 96B415 channel vintage aesthetics with modern reliability.

Why Buy Your Bulova from Watch Direct?

As an authorised Bulova retailer, every watch comes with a full Australian manufacturer's warranty. Bulova was founded in 1875 in New York City and remains one of America's most storied watch brands — from the first clock in Times Square to the moon and back. We stock the full range including limited-edition Lunar Pilot releases. Free shipping Australia-wide, same-day dispatch on in-stock items, and Afterpay available.

Frequently Asked Questions

What is the best Bulova watch to buy in Australia?

The Lunar Pilot 96B251 is the flagship — it's the watch that went to the moon in 1971, re-issued with modern reliability. For automatics, the Surveyor 96B436 is the standout. For women, the Marine Star Diamond 96P248 combines sport functionality with elegance.

Is Bulova a good watch brand?

Yes. Bulova was founded in 1875 and pioneered several watchmaking innovations, including the Accutron tuning fork movement in 1960 and the first TV commercial in 1941. The brand is now part of the Citizen Watch Company, which ensures continued access to quality movements and manufacturing.

Did Bulova really go to the moon?

Yes. During Apollo 15 in 1971, astronaut Dave Scott's Omega Speedmaster stopped working. He switched to his personal Bulova chronograph, which he wore during a lunar EVA. That watch later sold at auction for $1.6 million. The Lunar Pilot 96B251 is a faithful re-edition of that timepiece.

Where are Bulova watches made?

Bulova is an American company founded in New York City in 1875. Today, Bulova is owned by Citizen Watch Company of Japan. Watches are manufactured in various locations including Japan and China, using Japanese movements.

What is Bulova Precisionist?

Precisionist is Bulova's high-frequency quartz technology — the movement vibrates at 262 kHz (compared to 32 kHz for standard quartz), resulting in a smooth sweeping second hand and accuracy of ±10 seconds per year. It's the most accurate quartz technology available.

Are Bulova watches water-resistant?

Water resistance varies by model. Marine Star watches are rated to 100m — suitable for swimming and water sports. Classic and dress models typically offer 30-50m resistance (splash-proof). Check the specific model for exact ratings.