All Watches

Shop watches at Watch Direct Australia. Authorised dealer with free shipping & full warranty.

Bulova wristwatch with a black leather strap and silver-toned case featuring a black chronograph dial.

Wristwatch with a silver case and black leather strap.

Bulova Apollo 15 Lunar Pilot Special Edition Chronograph Watch for Men

96B251

45 mm

$625

$999

Bulova Racer Chronograph Watch with Black Leather Strap and Orange Accents

98B428

42 mm

$425

$899

Bulova Classic Surveyor Automatic Stainless Steel Gold Dial Watch

97A182

39 mm

$449

$750

Bulova Marine Star Stainless Steel Automatic Watch with Mother of Pearl Dial for Women SKU

96L326

35 mm

$619

$1,050

Bulova Super Seville Mini Red Dial Stainless Steel Watch

96L354

25 mm

$479

$750

Bulova Prestige Classic Black Dial Gold Stainless Steel Watch

97B232

40 mm

$449

$699

Bulova Goddess of Time Tiger's Eye Dial

97L185

17 mm

$449

$650

Bulova Surveyor Automatic Open Aperture Blue Dial Men's Watch

96A350

39 mm

$399

$599

Bulova Rubaiyat Women's Silver-Tone Stainless Steel Watch with White Dial and Sapphire Crystal

96L306

40 mm

$419

$699

Bulova Men’s Marine Star Chronograph Blue Dial Watch

96B256

43 mm

$379

$599

Bulova Classic Surveyor Stainless Steel Mother of Pearl Dial Watch

97P172

31 mm

$369

$550

Bulova Surveyor Diamond Accent Stainless Steel Timepiece

96P243

34 mm

$319

$499

Bulova Marine Star Diamond Watch Stainless Steel with Mother of Pearl Dial

98P227

36 mm

$339

$650

Bulova Classic Surveyor Leather Strap Watch with Black Dial and Silver-Tone Case Model

96B435

39 mm

$339

$575

Bulova Sutton Silver Dial Stainless Steel Watch

96L349

25 mm

$269

$399

Bulova Timeless Blue Dial Women's Watch with Stainless Steel Bracelet

96M166

31 mm

$209

$399

Bulova Super Seville 96A348 blue sodalite dial watch on stainless steel bracelet

Bulova Super Seville Precisionist Blue Dial Stainless Steel Watch

96A348

35 mm

$869

$1,299

Bulova Tony Bennett "NYC"

97B244

39 mm

$829

$1,299

Bulova Maquina 98A341 automatic men's watch with black skeleton dial, black case and red rubber strap — front view

Bulova Maquina Automatic Skeleton Black Dial Red Rubber Watch

98A341

40 mm

$1,050

Bulova Surveyor Green Dial Stainless Steel Watch

98L329

22.7 mm

$329

$450

Silver-toned wristwatch with a round face and metal bracelet.

Silver wristwatch with a metal link bracelet.

Bulova Men's Sophisticated Wilton Classic Watch Model

96B391

41 mm

$299

$450

Bulova Super Seville Silver Dial Stainless Steel Watch

97L189

25 mm

$471

$799

Bulova Women's Luxury Classic with Diamonds and Blue Dial

96R251

27 mm

$389

$650

Bulova Sutton White Dial Gold Stainless Steel Watch

97L186

25 mm

$399

$499

Bulova Classic Blue Dial Automatic Stainless Steel Elegance Watch with Exhibition Back and 40 Hour Power Reserve

96A320

38 mm

$389

$650

Bulova Sutton Square

98L330

23 mm

$349

$550

Bulova Elegant Surveyor Diamond Adorned Stainless Steel Timepiece

98P221

34 mm

$379

$599

Bulova Surveyor Automatic Watch with Green Dial and Brown Leather Strap Model

96B427

39 mm

$379

$599

Silver-toned men’s chronograph wristwatch with a white dial and rose gold accents.

Silver wristwatch with a metal link bracelet and chronograph subdials.

Bulova Timeless Elegance Chronograph Watch Stainless Steel Design

96B411

41 mm

$319

$550

Stainless steel men’s chronograph wristwatch with a black dial and silver bracelet.

Stainless steel wristwatch with a linked metal band and chronograph features.

Bulova Refined Stainless Steel Chronograph Watch for Timeless Elegance

96B412

41 mm

$319

$550

Bulova Elegant Diamond-Accented Stainless Steel Watch with White Dial

96P244

21 mm

$339

$525

Bulova Surveyor 31mm Light Blue Dial

96L346

31 mm

$299

$399

Bulova Women's Classic Timepiece in Stainless Steel with Quartz Movement for Timeless Style and Durability Model

98M137

31 mm

$269

$499

Bulova Elegant Silver Tone Women's Stainless Steel Watch

96M162

29 mm

$259

$475

Bulova Women's Elegant Stainless Steel Watch with Silver and Rose Gold Accents

98M136

29 mm

$299

$499

Bulova Surveyor Quartz Two-Tone White Dial Women's Watch

98L337

31 mm

$450

Bulova Snorkel White Dial Rubber Strap Watch

98B449

41 mm

$349

$525

Bulova Curv Chronograph

96A339

41 mm

$999

$1,599

Bulova Marc Anthony Harmony 96L360 front packshot

Bulova Marc Anthony Harmony Mother of Pearl Dial Women's Watch

96L360

14 mm

$899

Bulova Surveyor Automatic Blue Dial Stainless Steel Mens Watch

96B436

39 mm

$419

$699

Bulova Classic Sutton Square

96L357

23 mm

$349

$499

Bulova Maquina 97A207 automatic men's watch with skeletonised black dial and gold-tone stainless steel bracelet — front view

Bulova Maquina Automatic Skeleton Black Dial Gold-Tone Watch

97A207

40 mm

$1,295

Bulova Surveyor Automatic Blue Dial Stainless Steel Mens Watch

96B469

39 mm

$379

$599

Bulova Elegant Surveyor Diamond Accented Stainless Steel Women's Watch

96P242

34 mm

$279

$499

Bulova Surveyor White Dial Stainless Steel Watch

98L331

22.7 mm

$349

$450

Bulova Latin Grammy 25th Anniversary Rose Gold Tone Automatic Watch with Open Heart Dial and Silicone Strap

97A186

38 mm

$799

$1,199

Bulova Ladies Classic Two-Tone Quartz Watch with Mother-of-Pearl Dial

98P213

31 mm

$319

$550

Bulova Ladies Timeless Elegance Watch with Mother-of-Pearl Dial and Diamond Accents

96P240

31 mm

$479

$750

About Watches

Shop watches in Australia — Japanese precision from Seiko, Citizen, and Casio; Swiss craftsmanship from Baume & Mercier, Frederique Constant, and Ball; American heritage from Fossil and Bulova; plus designer brands and professional tool watches. Authorised retailer with free shipping. Order before 2pm on a weekday and in-stock watches usually ship the same day.

Shop by brand: Seiko watches, Citizen watches, G-Shock watches and Bulova watches.

Browse Watches by Category

Automatic Watches — Self-winding mechanical movements that never need batteries. From entry-level Seiko 5s to Swiss manufacture calibres.

Diver's Watches — ISO-certified dive watches rated 200m+ with rotating bezels, luminous hands, and screw-down crowns. Seiko Prospex, Citizen Promaster, Luminox Navy SEAL.

Chronograph Watches — Stopwatch functionality with sub-dials. From motorsport-inspired Bulova to classic Seiko and Swiss timing instruments.

Dress Watches — Refined timepieces for formal occasions. Thin profiles, clean dials, and elegant aesthetics from Frederique Constant, Baume & Mercier, and Seiko Presage.

Solar Watches — Light-powered quartz movements that never need battery changes. Citizen Eco-Drive and Seiko Solar — charge from any light source.

Men's Watches — Men's watches from sport to dress, entry to luxury.

Women's Watches — Ladies' timepieces from compact sport watches to diamond-set dress pieces.

Why Buy from Watch Direct?

Watch Direct is an authorised retailer for every brand we stock — which means genuine manufacturer's warranties, Australian service support, and authentic products. We've been selling watches in Australia since 2011, with a wide range of current models available online. Free shipping Australia-wide and Afterpay available. Order before 2pm on a weekday and in-stock watches usually ship the same day.

What to Consider When Buying a Watch

Movement type: Quartz is accurate and low-maintenance. Solar is quartz powered by light — never needs batteries. Automatic is self-winding mechanical for enthusiasts who appreciate the craft.

Water resistance: 30-50m means splash-resistant only. 100m is suitable for swimming. 200m+ is required for diving. ISO-certified dive watches have additional requirements.

Case size: 38-42mm suits most wrists. Under 38mm reads dressier. Over 42mm is sporty/statement. Always consider lug-to-lug length, not just diameter.

Frequently asked questions

What is the best watch brand in Australia?

It depends on your needs. For value and reliability, Seiko and Citizen lead the Japanese market. For Swiss prestige at accessible prices, Victorinox and Mondaine. For genuine luxury, Baume & Mercier and Frederique Constant offer Swiss manufacture quality.

Are automatic watches better than quartz?

Not necessarily — they're different. Quartz is more accurate (±15 seconds/month vs ±15 seconds/day) and requires less maintenance. Automatic is for enthusiasts who appreciate mechanical craftsmanship and don't mind occasional service.

What water resistance do I need for swimming?

100m water resistance is sufficient for recreational swimming. For diving, you need a proper dive watch rated to 200m+ with ISO certification, rotating bezel, and screw-down crown.

Do all watches at Watch Direct have warranty?

Yes. Every watch purchased from Watch Direct includes an Australian manufacturer's warranty through the official distributor. Warranty periods vary by brand — typically 2-5 years.

What is the difference between Japanese and Swiss watches?

Japanese brands (Seiko, Citizen, Casio) offer excellent value and reliability with innovative technology like solar and GPS. Swiss brands (Victorinox, Mondaine, Frederique Constant) emphasise heritage, finishing, and the 'Swiss Made' designation.

Does Watch Direct ship Australia-wide?

Yes. Free shipping on all orders across Australia. Order before 2pm (Sydney time) on a weekday and in-stock watches usually ship the same day. Express and Saturday delivery options available.