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Shop 3070+ Watches watches at Watch Direct Australia. Authorised dealer with free shipping & full warranty.

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Movement: Automatic
Rugged sports watch with a green rubber strap and black face featuring luminous markings.Black tactical wristwatch with luminous green and yellow markings on the dial.
Sale price$2,124.00 AUD Regular price$2,499.00 AUD
(5.0)
Bulova Marine Star Green Dial Stainless Steel Watch 98B467Bulova Marine Star Green Dial Stainless Steel Watch 98B467
Sale price$799.00 AUD Regular price$899.00 AUD
(0.0)
Seiko Presage Elegant Automatic Watch with Diamonds SRE007JSeiko Presage Elegant Automatic Watch with Diamonds SRE007J
Sale price$695.00 AUD Regular price$875.00 AUD
(0.0)
Citizen Automatic Cyan Mens Watch NJ0170-83XCitizen Automatic Cyan Mens Watch NJ0170-83X
Sale price$273.00 AUD Regular price$550.00 AUD
(0.0)
Seiko Presage Cocktail Time 'Jamaican Coffee' Brown Dial Gold Case Watch Diamonds SRE020JSeiko Presage Cocktail Time 'Jamaican Coffee' Brown Dial Gold Case Watch Diamonds SRE020J
Sale price$670.00 AUD Regular price$975.00 AUD
(0.0)
Luxury wristwatch with a rose gold case, black leather strap, and intricate skeleton dial displaying gears and mechanisms.Luxury wristwatch with a rose gold case, black dial, and leather strap.
Sale price$732.00 AUD
(0.0)
Stainless steel wristwatch with a blue dial and day-date display.Black wristwatch with a metal link bracelet and minimalist dial design.
Sale price$2,995.00 AUD Regular price$3,650.00 AUD
(0.0)
Seiko Presage Style 60’s Automatic Mens Watch SRPG03JSeiko Presage Style 60’s Automatic Mens Watch SRPG03J
Sale price$649.00 AUD Regular price$825.00 AUD
(5.0)
Mondaine Black Vegan Grape Leather 35MM Watch MSE.35610.LBVMondaine Black Vegan Grape Leather 35MM Watch MSE.35610.LBV
Sale price$1,349.00 AUD Regular price$1,499.00 AUD
(4.0)
Victorinox Air Pro Automatic 242004Victorinox Air Pro Automatic 242004
Sale price$2,445.00 AUD Regular price$3,995.00 AUD
(0.0)
Citizen Series 8 Automatic Black Dial Rubber Strap Watch NA1004-10ECitizen Series 8 Automatic Black Dial Rubber Strap Watch NA1004-10E
Sale price$1,169.00 AUD Regular price$2,499.00 AUD
(0.0)
Frederique Constant Highlife Chronograph Automatic FC-391B4NH6BFrederique Constant Highlife Chronograph Automatic FC-391B4NH6B
Sale price$3,995.00 AUD Regular price$6,695.00 AUD
(0.0)
Seiko 5 Sports automatic dive watch with blue and red bezel.Seiko 5 Sports "5KX" Pepsi Bezel Automatic SRPD53K
Sale price$425.00 AUD Regular price$575.00 AUD
(4.9)
Frederique Constant Classics Premiere Automatic Men's Watch FC-301S3B6Frederique Constant Classics Premiere Automatic Men's Watch FC-301S3B6
Timex Expedition Pioneer Titanium Automatic Men's Watch TW2Y63800 - Front ViewTimex Expedition Pioneer Titanium Automatic Men's Watch TW2Y63800 - On Wrist
Sale price$775.00 AUD Regular price$949.95 AUD
(0.0)
Baume & Mercier Riviera Quartz 36mm M0A10764Baume & Mercier Riviera Quartz 36mm M0A10764
Sale price$4,450.00 AUD
(0.0)
Bulova Hudson Black Dial Leather Strap Watch 96B441Bulova Hudson Black Dial Leather Strap Watch 96B441
Sale price$409.00 AUD Regular price$799.00 AUD
(0.0)
Seiko Presage 60s Style Automatic Brown Leather Band Mens Watch SSA461JSeiko Presage 60s Style Automatic Brown Leather Band Mens Watch SSA461J
Sale price$899.00 AUD Regular price$1,100.00 AUD
(5.0)
Citizen Zenshin 60 Mechanical Super Titanium NK5020-58LCitizen Zenshin 60 Mechanical Super Titanium NK5020-58L
Sale price$869.00 AUD Regular price$1,350.00 AUD
(0.0)
Baume & Mercier Riviera Automatic 42mm M0A10659Baume & Mercier Riviera Automatic 42mm M0A10659
Sale price$4,850.00 AUD
(0.0)
Festina Black Dial Stainless Steel Men's Watch F20632/1Festina Black Dial Stainless Steel Men's Watch F20632/1
Sale price$585.00 AUD Regular price$730.00 AUD
(0.0)
Timex Waterbury Heritage Automatic GMT 41.5mm Stainless Steel Bracelet Watch - PrimaryTimex Waterbury Heritage Automatic GMT 41.5mm - Profile View
Sale price$749.00 AUD Regular price$949.00 AUD
(0.0)
Silver wristwatch with a green dial and rotating bezel.Black wristwatch with luminous green and orange markers on the dial.
Sale price$2,549.00 AUD Regular price$2,999.00 AUD
(0.0)
Seiko Presage Japanese Garden Series Watch SSA421J
Sale price$725.00 AUD Regular price$925.00 AUD
(4.7)
Seiko Presage automatic wristwatch with a black dial and perforated leather strap.Back of a Seiko automatic watch showing its transparent case and movement mechanism.
Sale price$785.00 AUD Regular price$995.00 AUD
(5.0)
Frederique Constant Ladies Highlife Sparkling Automatic FC-303NSD2NHD6BFrederique Constant Ladies Highlife Sparkling Automatic FC-303NSD2NHD6B
Sale price$5,249.00 AUD Regular price$6,995.00 AUD
(0.0)
Bulova MIL-Ships Special Edition Green Dial Nylon Strap Watch 98A324Bulova MIL-Ships Special Edition Green Dial Nylon Strap Watch 98A324
Sale price$1,056.00 AUD Regular price$1,950.00 AUD
(0.0)
Frederique Constant Manufacture Classic Flyback Chronograph FC-760NS4H6Frederique Constant Manufacture Classic Flyback Chronograph FC-760NS4H6
Sale price$5,995.00 AUD Regular price$9,350.00 AUD
(0.0)
Ball Engineer III Marvelight COSC NM9026C-S6CJ-GYBall Engineer III Marvelight COSC NM9026C-S6CJ-GY
Sale price$3,124.24 AUD Regular price$4,050.00 AUD
(0.0)
Seiko automatic dive watch with a green dial and stainless steel bracelet.Seiko 5 Sports "5KX" Green Dial Automatic SRPD63K
Sale price$435.00 AUD Regular price$575.00 AUD
(5.0)
Baume & Mercier Classima Automatic 42mm M0A10525Baume & Mercier Classima Automatic 42mm M0A10525
Sale price$5,000.00 AUD
(0.0)
Ball Trainmaster Legend NM9080D-S1J-BEBall Trainmaster Legend NM9080D-S1J-BE
Sale price$2,430.30 AUD Regular price$3,150.00 AUD
(0.0)
Alpina Seastrong Diver Extreme Automatic Black Dial Rubber Band Watch AL-560B3VE6Alpina Seastrong Diver Extreme Automatic Black Dial Rubber Band Watch AL-560B3VE6
Citizen Automatic Silver Stainless Steel Gold Bezel Green Dial Watch NJ0196-80XCitizen Automatic Silver Stainless Steel Gold Bezel Green Dial Watch NJ0196-80X
Sale price$439.00 AUD Regular price$650.00 AUD
(0.0)
Silver wristwatch with a blue dial and bezel.Luminous analog watch face displaying 11:30 in a dark setting.
Sale price$2,199.00 AUD Regular price$2,895.00 AUD
(0.0)
Black Seiko dive watch with turquoise hour markers and a day-date display.
Sale price$915.00 AUD Regular price$1,160.00 AUD
(0.0)
Seiko Presage GMT Automatic Watch with Brown Leather Strap - SSK041JSeiko Presage GMT Automatic Watch with Brown Leather Strap - SSK041J
Sale price$725.00 AUD Regular price$925.00 AUD
(5.0)
Baume & Mercier Riviera Quartz 36mm Women's M0A10724Baume & Mercier Riviera Quartz 36mm Women's M0A10724
Sale price$3,750.00 AUD
(0.0)
Mondaine Cushion Automatic White Dial Stainless Steel Watch MSL.3961B.SMMondaine Cushion Automatic White Dial Stainless Steel Watch MSL.3961B.SM
Sale price$1,084.00 AUD Regular price$1,549.00 AUD
(0.0)
Baume & Mercier Classima Chronograph 42mm M0A10333Baume & Mercier Classima Chronograph 42mm M0A10333
Sale price$3,200.00 AUD Regular price$4,000.00 AUD
(0.0)
Wristwatch with a black dial, silver case, and brown leather strap.Stainless steel wristwatch with a brown leather strap and black dial face.
Sale price$1,228.00 AUD Regular price$1,995.00 AUD
(0.0)
Seiko Presage Cocktail Time Beer Julep SRPK46JSeiko Presage Cocktail Time Beer Julep SRPK46J
Sale price$695.00 AUD Regular price$875.00 AUD
(5.0)
Seiko automatic dive watch with a black dial and colorful hour markers.Stainless steel Seiko wristwatch with its back case visible, showing the internal mechanism.
Sale price$425.00 AUD Regular price$550.00 AUD
(4.6)
Alpina Seastrong Diver Extreme Automatic Grey Dial Stainless Steel Watch AL-525G3VE6BAlpina Seastrong Diver Extreme Automatic Grey Dial Stainless Steel Watch AL-525G3VE6B
Victorinox Swiss Army Automatic Black Dial and Leather Band Mens Watch 242044Victorinox Swiss Army Automatic Black Dial and Leather Band Mens Watch 242044
Sale price$1,371.00 AUD Regular price$2,195.00 AUD
(0.0)
Seiko Rotocall Revival Digital Stainless Steel Black and Blue Watch SMGG21PSeiko Rotocall Revival Digital Stainless Steel Black and Blue Watch SMGG21P
Sale price$625.00 AUD Regular price$795.00 AUD
(0.0)
Seiko Prospex Diver Watch 200M Blue Dial Stainless Steel Elegance SRPL51KSeiko Prospex Diver Watch 200M Blue Dial Stainless Steel Elegance SRPL51K
Sale price$725.00 AUD Regular price$950.00 AUD
(0.0)
Baume & Mercier Classima 10879 Automatic Watch, Date Display 40mmBaume & Mercier Classima 10879 Automatic Watch, Date Display 40mm
Movement: Automatic
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Watches Watches Australia | Watch Direct

Shop watches in Australia — Japanese precision from Seiko, Citizen, and Casio; Swiss craftsmanship from Baume & Mercier, Frederique Constant, and Ball; American heritage from Fossil and Bulova; plus designer brands and professional tool watches. Authorised retailer, free shipping, same-day dispatch.

Browse Watches by Category

Automatic Watches — Self-winding mechanical movements that never need batteries. From entry-level Seiko 5s to Swiss manufacture calibres.

Diver's Watches — ISO-certified dive watches rated 200m+ with rotating bezels, luminous hands, and screw-down crowns. Seiko Prospex, Citizen Promaster, Luminox Navy SEAL.

Chronograph Watches — Stopwatch functionality with sub-dials. From motorsport-inspired Bulova to classic Seiko and Swiss timing instruments.

Dress Watches — Refined timepieces for formal occasions. Thin profiles, clean dials, and elegant aesthetics from Frederique Constant, Baume & Mercier, and Seiko Presage.

Solar Watches — Light-powered quartz movements that never need battery changes. Citizen Eco-Drive and Seiko Solar — charge from any light source.

Men's Watches — Full range of men's timepieces from sport to dress, entry to luxury.

Women's Watches — Ladies' timepieces from compact sport watches to diamond-set dress pieces.

Why Buy from Watch Direct?

Watch Direct is an authorised retailer for every brand we stock — which means genuine manufacturer's warranties, Australian service support, and authentic products. We've been selling watches in Australia for over a decade, with one of the widest selections of current models available online. Free shipping Australia-wide, same-day dispatch on in-stock items, and Afterpay available.

What to Consider When Buying a Watch

Movement type: Quartz is accurate and low-maintenance. Solar is quartz powered by light — never needs batteries. Automatic is self-winding mechanical for enthusiasts who appreciate the craft.

Water resistance: 30-50m means splash-resistant only. 100m is suitable for swimming. 200m+ is required for diving. ISO-certified dive watches have additional requirements.

Case size: 38-42mm suits most wrists. Under 38mm reads dressier. Over 42mm is sporty/statement. Always consider lug-to-lug length, not just diameter.

Frequently Asked Questions

What is the best watch brand in Australia?

It depends on your needs. For value and reliability, Seiko and Citizen lead the Japanese market. For Swiss prestige at accessible prices, Tissot and Hamilton. For genuine luxury, Baume & Mercier and Frederique Constant offer Swiss manufacture quality.

Are automatic watches better than quartz?

Not necessarily — they're different. Quartz is more accurate (±15 seconds/month vs ±15 seconds/day) and requires less maintenance. Automatic is for enthusiasts who appreciate mechanical craftsmanship and don't mind occasional service.

What water resistance do I need for swimming?

100m water resistance is sufficient for recreational swimming. For diving, you need a proper dive watch rated to 200m+ with ISO certification, rotating bezel, and screw-down crown.

Do all watches at Watch Direct have warranty?

Yes. Every watch purchased from Watch Direct includes an Australian manufacturer's warranty through the official distributor. Warranty periods vary by brand — typically 2-5 years.

What is the difference between Japanese and Swiss watches?

Japanese brands (Seiko, Citizen, Casio) offer excellent value and reliability with innovative technology like solar and GPS. Swiss brands (Tissot, Hamilton, Frederique Constant) emphasise heritage, finishing, and the 'Swiss Made' designation.

Does Watch Direct ship Australia-wide?

Yes. Free shipping on all orders across Australia with same-day dispatch on in-stock items ordered before 2pm AEST. Express and Saturday delivery options available.