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Bulova Watches

Shop Bulova watches Australia — Lunar Pilot chronographs, Marine Star divers & Surveyor automatics. Authorised dealer, free shipping.

Bulova wristwatch with a black leather strap and silver-toned case featuring a black chronograph dial.Wristwatch with a silver case and black leather strap.
Price $625Recommended retail price $999
Bulova Marine Star Stainless Steel Automatic Watch with Mother of Pearl Dial for Women SKU 96L326Bulova Marine Star Stainless Steel Automatic Watch with Mother of Pearl Dial for Women SKU 96L326
Price $619Recommended retail price $1,050
Bulova Super Seville Mini Red Dial Stainless Steel Watch 96L354Bulova Super Seville Mini Red Dial Stainless Steel Watch 96L354
Price $479Recommended retail price $750
Bulova Surveyor 96A350 men's automatic watch with a blue sunray open-heart dial on a stainless steel bracelet
Price $399Recommended retail price $599
Bulova Men’s Marine Star Chronograph Blue Dial Watch 96B256Bulova Men’s Marine Star Chronograph Blue Dial Watch 96B256
Price $379Recommended retail price $599
Bulova Prestige Classic Black Dial Gold Stainless Steel Watch 97B232Bulova Prestige Classic Black Dial Gold Stainless Steel Watch 97B232
Price $449Recommended retail price $699
Bulova Classic Surveyor Automatic Stainless Steel Gold Dial Watch 97A182Bulova Classic Surveyor Automatic Stainless Steel Gold Dial Watch 97A182
Price $449Recommended retail price $750
Bulova Women's Luxury Classic with Diamonds and Blue Dial 96R251Bulova Women's Luxury Classic with Diamonds and Blue Dial 96R251
Price $389Recommended retail price $650
Bulova Marine Star Diamond Watch Stainless Steel with Mother of Pearl Dial 98P227Bulova Marine Star Diamond Watch Stainless Steel with Mother of Pearl Dial 98P227
Price $339Recommended retail price $650
Bulova Classic Surveyor Stainless Steel Mother of Pearl Dial Watch 97P172Bulova Classic Surveyor Stainless Steel Mother of Pearl Dial Watch 97P172
Price $369Recommended retail price $550
Bulova Racer Chronograph Watch with Black Leather Strap and Orange Accents 98B428Bulova Racer Chronograph Watch with Black Leather Strap and Orange Accents 98B428
Price $425Recommended retail price $899
Bulova Goddess of Time Tiger's Eye Dial 97L185Bulova Goddess of Time Tiger's Eye Dial 97L185
Price $449Recommended retail price $650
Bulova Timeless Blue Dial Women's Watch with Stainless Steel Bracelet 96M166Bulova Timeless Blue Dial Women's Watch with Stainless Steel Bracelet 96M166
Price $209Recommended retail price $399
Bulova Super Seville Silver Dial Stainless Steel Watch 97L189Bulova Super Seville Silver Dial Stainless Steel Watch 97L189
Price $471Recommended retail price $799
Bulova Classic Blue Dial Automatic Stainless Steel Elegance Watch with Exhibition Back and 40 Hour Power Reserve 96A320Bulova Classic Blue Dial Automatic Stainless Steel Elegance Watch with Exhibition Back and 40 Hour Power Reserve 96A320
Bulova Super Seville 96A348 blue sodalite dial watch on stainless steel braceletBulova 96A348 Super Seville sodalite blue stone dial with coin-edge fluted bezel
Price $869Recommended retail price $1,299
Bulova Tony Bennett "NYC" 97B244Bulova Tony Bennett "NYC" 97B244
Price $829Recommended retail price $1,299
Bulova Sutton White Dial Gold Stainless Steel Watch 97L186Bulova Sutton White Dial Gold Stainless Steel Watch 97L186
Price $399Recommended retail price $499
Silver-toned wristwatch with a round face and metal bracelet.Silver wristwatch with a metal link bracelet.
Price $299Recommended retail price $450
Bulova Surveyor Green Dial Stainless Steel Watch 98L329Bulova Surveyor Green Dial Stainless Steel Watch 98L329
Price $329Recommended retail price $450
Bulova Elegant Surveyor Diamond Adorned Stainless Steel Timepiece 98P221Bulova Elegant Surveyor Diamond Adorned Stainless Steel Timepiece 98P221
Price $379Recommended retail price $599
Bulova Surveyor Automatic Watch with Green Dial and Brown Leather Strap Model 96B427Bulova Surveyor Automatic Watch with Green Dial and Brown Leather Strap Model 96B427
Price $379Recommended retail price $599
Bulova Maquina 98A341 automatic men's watch with black skeleton dial, black case and red rubber strap — front viewBulova Maquina 98A341 automatic men's watch with black skeleton dial, black case and red rubber strap — angled view
Bulova Classic Surveyor Leather Strap Watch with Black Dial and Silver-Tone Case Model 96B435Bulova Classic Surveyor Leather Strap Watch with Black Dial and Silver-Tone Case Model 96B435
Price $339Recommended retail price $575
Bulova Surveyor Diamond Accent Stainless Steel Timepiece 96P243Bulova Surveyor Diamond Accent Stainless Steel Timepiece 96P243
Price $319Recommended retail price $499
Bulova Frank Sinatra "The Very Thought of You" 33MM Black Dial Watch 96L341Bulova Frank Sinatra "The Very Thought of You" 33MM Black Dial Watch 96L341
Price $495Recommended retail price $675
Bulova Series X 98A342 automatic men's watch with slate blue skeleton dial, blue bezel insert and blue suede strap — front viewBulova Series X 98A342 automatic men's watch with slate blue skeleton dial, blue bezel insert and blue suede strap — front view
Bulova Sutton Silver Dial Stainless Steel Watch 96L349Bulova Sutton Silver Dial Stainless Steel Watch 96L349
Price $269Recommended retail price $399
Bulova Elegant Silver Tone Women's Stainless Steel Watch 96M162Bulova Elegant Silver Tone Women's Stainless Steel Watch 96M162
Price $259Recommended retail price $475
Bulova Surveyor 98L337 women's quartz watch with a white dial, rose gold-tone bezel and stainless steel bracelet
Bulova Surveyor 97L206 women's quartz watch with a white dial on a gold-tone stainless steel bracelet
Price $359Recommended retail price $525
Bulova Sutton Square 98L330Bulova Sutton Square 98L330
Price $349Recommended retail price $550
Stainless steel men’s chronograph wristwatch with a black dial and silver bracelet.Stainless steel wristwatch with a linked metal band and chronograph features.
Price $319Recommended retail price $550
Bulova Women's Classic Timepiece in Stainless Steel with Quartz Movement for Timeless Style and Durability Model 98M137Bulova Women's Classic Timepiece in Stainless Steel with Quartz Movement for Timeless Style and Durability Model 98M137
Bulova Elegant Silver Tone Women's Timepiece with Grey Dial and Mineral Crystal 96M164Bulova Elegant Silver Tone Women's Timepiece with Grey Dial and Mineral Crystal 96M164
Price $269Recommended retail price $475
Bulova Super Seville White Dial Stainless Steel Watch 97B223Bulova Super Seville White Dial Stainless Steel Watch 97B223
Price $699Recommended retail price $1,099
Bulova Sutton White Dial Two Toned Rose Gold Stainless Steel Watch 98L328Bulova Sutton White Dial Two Toned Rose Gold Stainless Steel Watch 98L328
Price $349Recommended retail price $499
Bulova Snorkel White Dial Rubber Strap Watch 98B449Bulova Snorkel White Dial Rubber Strap Watch 98B449
Price $349Recommended retail price $525
Bulova Ladies Timeless Quartz Watch with Silver Dial and Stainless Steel Bracelet 96M165Bulova Ladies Timeless Quartz Watch with Silver Dial and Stainless Steel Bracelet 96M165
Price $219Recommended retail price $399
Bulova Marine Star Gold Tone Stainless Steel Automatic Watch Black Dial 97P171Bulova Marine Star Gold Tone Stainless Steel Automatic Watch Black Dial 97P171
Price $679Recommended retail price $1,250
Bulova Super Sutton Silver Dial Stainless Steel Watch 96R256Bulova Super Sutton Silver Dial Stainless Steel Watch 96R256
Price $421Recommended retail price $899
Bulova Latin Grammy 25th Anniversary Rose Gold Tone Automatic Watch with Open Heart Dial and Silicone Strap 97A186Bulova Latin Grammy 25th Anniversary Rose Gold Tone Automatic Watch with Open Heart Dial and Silicone Strap 97A186
Bulova Ladies Elegant Stainless Steel Watch with Box Set 98X138Bulova Ladies Elegant Stainless Steel Watch with Box Set 98X138
Price $429Recommended retail price $725
Bulova Surveyor 31mm Light Blue Dial 96L346Bulova Surveyor 31mm Light Blue Dial 96L346
Price $299Recommended retail price $399
Silver-toned men’s chronograph wristwatch with a white dial and rose gold accents.Silver wristwatch with a metal link bracelet and chronograph subdials.
Price $319Recommended retail price $550
Bulova Elegant Diamond-Accented Stainless Steel Watch with White Dial 96P244Bulova Elegant Diamond-Accented Stainless Steel Watch with White Dial 96P244
Price $339Recommended retail price $525
Bulova Women's Elegant Stainless Steel Watch with Silver and Rose Gold Accents 98M136Bulova Women's Elegant Stainless Steel Watch with Silver and Rose Gold Accents 98M136
Price $299Recommended retail price $499
Bulova Surveyor Automatic Blue Dial Stainless Steel Mens Watch 96B436Bulova Surveyor Automatic Blue Dial Stainless Steel Mens Watch 96B436
Price $419Recommended retail price $699

About Bulova Watches

Shop Bulova watches in Australia — Lunar Pilot chronographs, Marine Star sport watches, Surveyor automatics, and classic dress pieces. 149 years of American watchmaking heritage. Authorised retailer with free shipping. Order before 2pm on a weekday and in-stock watches usually ship the same day.

Browse Bulova by Collection

Lunar Pilot — The watch that went to the moon. In 1971, astronaut Dave Scott wore a Bulova chronograph during the Apollo 15 mission after his Omega failed. The Lunar Pilot 96B251 is a faithful re-edition — high-frequency quartz movement, tachymeter bezel, and a piece of space history on your wrist.

Marine Star — The sport and dive line. Marine Star watches offer 100m water resistance, chronograph functions, and silicone straps designed for active use. The Marine Star 96P248 adds diamond accents for women who want sport functionality with a dressier look.

Surveyor Automatic — Bulova's mechanical collection. The Surveyor 97A182 and Surveyor 96B436 use Japanese automatic movements with exhibition casebacks. Solid value for a real mechanical watch.

Classic and Sutton — Dress watches for daily wear. The Sutton 98B385 is the accessible entry point — two-tone steel, date window, versatile enough for any occasion.

Jet Star — 1960s-inspired designs. The Jet Star 96B414 and 96B415 channel vintage aesthetics with modern reliability.

Why Buy Your Bulova from Watch Direct?

As an authorised Bulova retailer, every watch comes with a full Australian manufacturer's warranty. Bulova was founded in 1875 in New York City and remains one of America's most storied watch brands — from the first clock in Times Square to the moon and back. We stock a wide Bulova range, including Lunar Pilot models. Free shipping Australia-wide and Afterpay available. Order before 2pm on a weekday and in-stock watches usually ship the same day.

Frequently asked questions

What is the best Bulova watch to buy in Australia?
The Lunar Pilot 96B251 is the flagship — it's the watch that went to the moon in 1971, re-issued with modern reliability. For automatics, the Surveyor 96B436 is the standout. For women, the Marine Star Diamond 96P248 combines sport functionality with elegance.
Is Bulova a good watch brand?
Yes. Bulova was founded in 1875 and pioneered several watchmaking innovations, including the Accutron tuning fork movement in 1960 and the first TV commercial in 1941. The brand is now part of the Citizen Watch Company, which ensures continued access to quality movements and manufacturing.
Did Bulova really go to the moon?
Yes. During Apollo 15 in 1971, astronaut Dave Scott's Omega Speedmaster stopped working. He switched to his personal Bulova chronograph, which he wore during a lunar EVA. That watch later sold at auction for $1.6 million. The Lunar Pilot 96B251 is a faithful re-edition of that timepiece.
Where are Bulova watches made?
Bulova is an American company founded in New York City in 1875. Today, Bulova is owned by Citizen Watch Company of Japan. Watches are manufactured in various locations including Japan and China, using Japanese movements.
What is Bulova Precisionist?
Precisionist is Bulova's high-frequency quartz technology — the movement vibrates at 262 kHz (compared to 32 kHz for standard quartz), resulting in a smooth sweeping second hand and accuracy of ±10 seconds per year. It's the most accurate quartz technology available.
Are Bulova watches water-resistant?
Water resistance varies by model. Marine Star watches are rated to 100m — suitable for swimming and water sports. Classic and dress models typically offer 30-50m resistance (splash-proof). Check the specific model for exact ratings.