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Bulova Watches

Shop Bulova watches Australia — Lunar Pilot chronographs, Marine Star divers & Surveyor automatics. Authorised dealer, free shipping.

Bulova Classic Surveyor Automatic Stainless Steel Gold Dial Watch 97A182Bulova Classic Surveyor Automatic Stainless Steel Gold Dial Watch 97A182
Price $449Recommended retail price $750
Bulova wristwatch with a black leather strap and silver-toned case featuring a black chronograph dial.Wristwatch with a silver case and black leather strap.
Price $625Recommended retail price $999
Bulova Classic Surveyor Leather Strap Watch with Black Dial and Silver-Tone Case Model 96B435Bulova Classic Surveyor Leather Strap Watch with Black Dial and Silver-Tone Case Model 96B435
Price $299Recommended retail price $575
Bulova Women's Luxury Classic with Diamonds and Blue Dial 96R251Bulova Women's Luxury Classic with Diamonds and Blue Dial 96R251
Price $349Recommended retail price $650
Bulova Marine Star Women's Automatic Watch with Elegant Mother of Pearl Dial and Comfortable Silicone Strap 96L324Bulova Marine Star Women's Automatic Watch with Elegant Mother of Pearl Dial and Comfortable Silicone Strap 96L324
Bulova Surveyor Automatic Watch with Green Dial and Brown Leather Strap Model 96B427Bulova Surveyor Automatic Watch with Green Dial and Brown Leather Strap Model 96B427
Price $379Recommended retail price $599
Two-tone stainless steel and gold wristwatch with a white dial and Roman numeral markers.Wristwatch with a silver metal band and gold-colored face.
Price $329Recommended retail price $550
Bulova Marine Star Diamond Watch Stainless Steel with Mother of Pearl Dial 98P227Bulova Marine Star Diamond Watch Stainless Steel with Mother of Pearl Dial 98P227
Price $325Recommended retail price $650
Bulova Timeless Blue Dial Women's Watch with Stainless Steel Bracelet 96M166Bulova Timeless Blue Dial Women's Watch with Stainless Steel Bracelet 96M166
Price $199Recommended retail price $399
Bulova Marine Star Stainless Steel Automatic Watch with Mother of Pearl Dial for Women SKU 96L326Bulova Marine Star Stainless Steel Automatic Watch with Mother of Pearl Dial for Women SKU 96L326
Price $619Recommended retail price $1,050
Bulova Rubaiyat Women's Silver-Tone Stainless Steel Watch with White Dial and Sapphire Crystal 96L306Bulova Rubaiyat Women's Silver-Tone Stainless Steel Watch with White Dial and Sapphire Crystal 96L306
Bulova Super Seville Mini Red Dial Stainless Steel Watch 96L354Bulova Super Seville Mini Red Dial Stainless Steel Watch 96L354
Price $479Recommended retail price $750
Bulova Elegant Diamond-Accented Stainless Steel Watch with White Dial 96P244Bulova Elegant Diamond-Accented Stainless Steel Watch with White Dial 96P244
Price $339Recommended retail price $525
Bulova Marine Star Ladies Diamond Accented with Mother of Pearl Dial Watch 98P228Bulova Marine Star Ladies Diamond Accented with Mother of Pearl Dial Watch 98P228
Price $375Recommended retail price $650
Bulova Marine Star Luxury Diamond Blue Dial Stainless Steel Watch for Women 96P248Bulova Marine Star Luxury Diamond Blue Dial Stainless Steel Watch for Women 96P248
Price $365Recommended retail price $550
Bulova Surveyor Diamond Accent Stainless Steel Timepiece 96P243Bulova Surveyor Diamond Accent Stainless Steel Timepiece 96P243
Price $299Recommended retail price $499
Bulova Tony Bennett "NYC" 97B244Bulova Tony Bennett "NYC" 97B244
Price $829Recommended retail price $1,299
Bulova Prestige Classic Black Dial Gold Stainless Steel Watch 97B232Bulova Prestige Classic Black Dial Gold Stainless Steel Watch 97B232
Price $449Recommended retail price $699
Bulova Classic Surveyor Stainless Steel Mother of Pearl Dial Watch 97P172Bulova Classic Surveyor Stainless Steel Mother of Pearl Dial Watch 97P172
Price $369Recommended retail price $550
Bulova Classic Crystal Phantom Stainless Steel Gold Dial Watch 97L176Bulova Classic Crystal Phantom Stainless Steel Gold Dial Watch 97L176
Price $389Recommended retail price $599
Bulova Surveyor 31mm Light Blue Dial 96L346Bulova Surveyor 31mm Light Blue Dial 96L346
Price $259Recommended retail price $399
Bulova Goddess of Time Tiger's Eye Dial 97L185Bulova Goddess of Time Tiger's Eye Dial 97L185
Price $449Recommended retail price $650
Bulova Sutton Square 98L330Bulova Sutton Square 98L330
Price $349Recommended retail price $550
Silver-toned men’s chronograph wristwatch with a white dial and rose gold accents.Silver wristwatch with a metal link bracelet and chronograph subdials.
Price $299Recommended retail price $550
Elegant wristwatch with a two-tone silver and gold metal band and white dial face.Sleek wristwatch with a silver metal band and gold-accented face.
Price $249Recommended retail price $450
Bulova Surveyor Automatic Blue Dial Stainless Steel Mens Watch 96B469Bulova Surveyor Automatic Blue Dial Stainless Steel Mens Watch 96B469
Price $379Recommended retail price $599
Bulova Surveyor 31mm Pink Dial 96L348Bulova Surveyor 31mm Pink Dial 96L348
Price $299Recommended retail price $399
Sleek silver wristwatch with a round blue dial and metal link bracelet.Silver wristwatch with a metal link band.
Price $349Recommended retail price $475
Bulova Dilan Stainless Steel Automatic Green Dial Watch 96A319Bulova Dilan Stainless Steel Automatic Green Dial Watch 96A319
Price $389Recommended retail price $650
Bulova Military VWI Special Edition Chronograph 96B482Bulova Military VWI Special Edition Chronograph 96B482
Price $789Recommended retail price $1,199
Bulova Frank Sinatra "The Very Thought of You" 33MM Black Dial Watch 96L341Bulova Frank Sinatra "The Very Thought of You" 33MM Black Dial Watch 96L341
Price $495Recommended retail price $675
Bulova Series X 98A342 automatic men's watch with slate blue skeleton dial, blue bezel insert and blue suede strap — front viewBulova Series X 98A342 automatic men's watch with slate blue skeleton dial, blue bezel insert and blue suede strap — front view
Bulova Surveyor Green Dial Stainless Steel Watch 98L329Bulova Surveyor Green Dial Stainless Steel Watch 98L329
Price $329Recommended retail price $450
Bulova Ladies Diamond Accent Two-Tone Classic Watch Model 98P219 with Textured Mother-of-Pearl DialBulova Ladies Diamond Accent Two-Tone Classic Watch Model 98P219 with Textured Mother-of-Pearl Dial
Bulova Sutton White Dial Gold Stainless Steel Watch 97L186Bulova Sutton White Dial Gold Stainless Steel Watch 97L186
Price $399Recommended retail price $499
Bulova Sutton Silver Dial Stainless Steel Watch 96L349Bulova Sutton Silver Dial Stainless Steel Watch 96L349
Price $269Recommended retail price $399
Bulova Super Seville White Dial Stainless Steel Watch 97B223Bulova Super Seville White Dial Stainless Steel Watch 97B223
Price $699Recommended retail price $1,099
Bulova Sutton White Dial Two Toned Rose Gold Stainless Steel Watch 98L328Bulova Sutton White Dial Two Toned Rose Gold Stainless Steel Watch 98L328
Price $349Recommended retail price $499
Bulova Prestige 96A352 men's automatic watch with an open blue dial, faceted silver-tone steel case and stainless steel bracelet
Bulova Prestige 97A206 automatic men's watch with silver-tone open dial, gold-tone faceted case and leather strap — front viewBulova Prestige 97A206 automatic men's watch with silver-tone open dial, gold-tone faceted case and leather strap — angled view
Stainless steel chronograph wristwatch with a black dial and silver bracelet.Silver wristwatch with a metal link band and multiple side buttons.
Price $395Recommended retail price $750
Bulova Ladies Timeless Quartz Watch with Silver Dial and Stainless Steel Bracelet 96M165Bulova Ladies Timeless Quartz Watch with Silver Dial and Stainless Steel Bracelet 96M165
Price $219Recommended retail price $399
Bulova Marine Star Gold Tone Stainless Steel Automatic Watch Black Dial 97P171Bulova Marine Star Gold Tone Stainless Steel Automatic Watch Black Dial 97P171
Price $649Recommended retail price $1,250
Bulova Super Sutton Silver Dial Stainless Steel Watch 96R256Bulova Super Sutton Silver Dial Stainless Steel Watch 96R256
Price $375Recommended retail price $899
Bulova Ladies Elegant Stainless Steel Watch with Box Set 98X138Bulova Ladies Elegant Stainless Steel Watch with Box Set 98X138
Price $399Recommended retail price $725
Bulova Surveyor 97L206 women's quartz watch with a white dial on a gold-tone stainless steel bracelet
Price $359Recommended retail price $525
Bulova Timeless Elegance Stainless Steel Womens Watch Model 96P233Bulova Timeless Elegance Stainless Steel Womens Watch Model 96P233
Price $269Recommended retail price $450
Silver-toned wristwatch with a round face and metal bracelet.Silver wristwatch with a metal link bracelet.
Price $275Recommended retail price $450

About Bulova Watches

Shop Bulova watches in Australia — Lunar Pilot chronographs, Marine Star sport watches, Surveyor automatics, and classic dress pieces. 149 years of American watchmaking heritage. Authorised retailer with free shipping. Order before 2pm on a weekday and in-stock watches usually ship the same day.

Browse Bulova by Collection

Lunar Pilot — The watch that went to the moon. In 1971, astronaut Dave Scott wore a Bulova chronograph during the Apollo 15 mission after his Omega failed. The Lunar Pilot 96B251 is a faithful re-edition — high-frequency quartz movement, tachymeter bezel, and a piece of space history on your wrist.

Marine Star — The sport and dive line. Marine Star watches offer 100m water resistance, chronograph functions, and silicone straps designed for active use. The Marine Star 96P248 adds diamond accents for women who want sport functionality with a dressier look.

Surveyor Automatic — Bulova's mechanical collection. The Surveyor 97A182 and Surveyor 96B436 use Japanese automatic movements with exhibition casebacks. Solid value for a real mechanical watch.

Classic and Sutton — Dress watches for daily wear. The Sutton 98B385 is the accessible entry point — two-tone steel, date window, versatile enough for any occasion.

Jet Star — 1960s-inspired designs. The Jet Star 96B414 and 96B415 channel vintage aesthetics with modern reliability.

Why Buy Your Bulova from Watch Direct?

As an authorised Bulova retailer, every watch comes with a full Australian manufacturer's warranty. Bulova was founded in 1875 in New York City and remains one of America's most storied watch brands — from the first clock in Times Square to the moon and back. We stock a wide Bulova range, including Lunar Pilot models. Free shipping Australia-wide and Afterpay available. Order before 2pm on a weekday and in-stock watches usually ship the same day.

Frequently asked questions

What is the best Bulova watch to buy in Australia?
The Lunar Pilot 96B251 is the flagship — it's the watch that went to the moon in 1971, re-issued with modern reliability. For automatics, the Surveyor 96B436 is the standout. For women, the Marine Star Diamond 96P248 combines sport functionality with elegance.
Is Bulova a good watch brand?
Yes. Bulova was founded in 1875 and pioneered several watchmaking innovations, including the Accutron tuning fork movement in 1960 and the first TV commercial in 1941. The brand is now part of the Citizen Watch Company, which ensures continued access to quality movements and manufacturing.
Did Bulova really go to the moon?
Yes. During Apollo 15 in 1971, astronaut Dave Scott's Omega Speedmaster stopped working. He switched to his personal Bulova chronograph, which he wore during a lunar EVA. That watch later sold at auction for $1.6 million. The Lunar Pilot 96B251 is a faithful re-edition of that timepiece.
Where are Bulova watches made?
Bulova is an American company founded in New York City in 1875. Today, Bulova is owned by Citizen Watch Company of Japan. Watches are manufactured in various locations including Japan and China, using Japanese movements.
What is Bulova Precisionist?
Precisionist is Bulova's high-frequency quartz technology — the movement vibrates at 262 kHz (compared to 32 kHz for standard quartz), resulting in a smooth sweeping second hand and accuracy of ±10 seconds per year. It's the most accurate quartz technology available.
Are Bulova watches water-resistant?
Water resistance varies by model. Marine Star watches are rated to 100m — suitable for swimming and water sports. Classic and dress models typically offer 30-50m resistance (splash-proof). Check the specific model for exact ratings.