What Luxury Watch Brands Hold Their Value?

Looking for a beautiful watch that will fare well now, and in the future? Whether it’s as an investment, or something to hand down to your littlies when they’re no longer so little, these are the best luxury watch brands that hold their value.

Rolex

Rolex Submariner Automatic Black Dial Men’s Watch available through Watch Direct.

Introduced to the world in 1905, the Rolex name is completely synonymous with prestige and power. Literally known as a timeless watch, a Rolex is a great investment; not just in style but in resale value. For example, the Rolex Submariner Automatic Black Dial Men’s Watch has previously been sold at 10-15% higher than originally bought for. It’s certainly not the only luxury watch with a high value (and usually the first to come to mind) but it’s a tried and true ticker.

Omega

Omega Seamaster Aqua Terra Chronometer Blue Dial Men’s Watch available through Watch Direct.

Although not all, many Omega watches are able to exceed their original value over a long period of time. A brand that has built its reputation on revolutionary watch movements, the Omega Seamaster Professional is a fantastic option, especially if it comes sans ceramic bezel - which you’ll usually see in an older version. But really, any of the Seamaster range swims rather than sinks over time.

TAG-Heuer

Tag Heuer Carrera Anthracite Dial Women’s Titanium Diamond Watch available through Watch Direct.

A steadfast watch house, with a behemoth century and a half of experience crafting luxury watches, Tag Heuer is the Swiss flagship behind some of the world’s most high-value timepieces. In particular, the Tag Heuer Carrera Anthracite Dial Women’s Titanium Diamond Watch, or the Monaco will see profits when listed back up - so it’s well worth the upfront cost now.

Breitling

Breitling Avenger II Black Dial Chronograph Stainless Steel Automatic Men’s Watch available through Watch Direct.

A classic watch, the most in-demand Breitling watches span across the Transocean, Navitimer, and Avenger series. A strong strategic purchase, it’s best to purchase through wholesalers or retailers directly, where you’re guaranteed to get the kind of pristine quality you’ll need in order to make reselling a king cha-ching breeze.



ABOUT WATCH DIRECT:

Watch Direct is Australia’s number one watch website for brand new, high-quality designer watches. They’re exactly the same as those you would find in the shops, simply with a better price tag. A range of styles, brands and designs offer a perfect potential watch for every buyer - including Armani, Citizen, Tissot, Breitling and many more. Hurry, time is ticking!