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Since1956 Armitron has embodied and nurtured the spirit of individuality. Since pioneering many of the first affordable digital wrist watches, it has been Armitron's mission to make stylish, functional timepieces accessible to every person.

Today, Armitron looks to advance this mission by sharing the stories of real people.

We want to celebrate the eclectic, hard-working and diverse group of individuals that are our brand. Each of them with their own style, thoughts, and ambitions. That is why we showcase real people on our imagery, not professional models. These are the people who truly represent our brand.

Many brands seek to be aspirational. But, through our community of wearers and responsible corporate actions, Armitron is inspirational
Armitron empowers each wearer to tell their own story through color, design, and functionality. A story not bound by borders or defined by demographics.

A story of One Watch, withMany Faces.