You know that old saying “the best way to sell a $2,000 watch is to put it next to a $10,000 one?” Well, the Watch Direct team heard that phrase again earlier this week, and it got us thinking about the different watches we sell across these price ranges.
This isn’t an article on how to apply clever sales psychology tactics to your products, or even in your daily life. It’s not a marketing piece on how to maximise the power of comparison in order to sell something, or trick people into thinking they’re getting a great deal.
Instead, it’s just good old fashioned article fodder; complete with glitzy watch pictures for every admiring watch fan to drool over a little. Because in a stressful time such as this (with new year's resolutions made and probably already broken), we all need a little mindless watch-time, don’t we?
Breitling Navitimer 1 Chronograph Automatic Silver Dial Mens Watch and Longines Elegant Automatic White Dial Men’s Watch
First up is the Breitling Navitimer 1 Chronograph Automatic Silver Dial Mens Watch; the epitome of detail and intricate design. A cool, bold aesthetic underpins every fragment of varying texture across the black watch strap (which also comes in brown) and a bi-directional rotating bezel keeps time to the very split second. For the Longines Elegant Automatic White Dial Men’s Watch, a similar style is evident aside from the obvious slimline fit, and simpler watchface. The white dial features Roman numeral hour markers and to top it off, clear minute markers sit around the outer rim. Simple, classy and elegant.
Omega Aqua Terra Co-Axial Annual Calendar Blue Dial Men’s Dial and Oris Aquis Automatic Green Dial Men’s Watch
A deep signature blue is the first thing that greets you upon waking when wearing the Omega Aqua Terra Co-Axial Annual Calendar Blue Dial Men’s Watch, for it represents a tribute to Omega’s rich maritime heritage. This model features a silver dial decorated with the Teak Concept pattern, encased by a scratch-resistant sapphire crystal front. Keeping on with that ocean theme is the deep green of the Oris Aquis Automatic Green Dial Men’s Watch watchface, complete with luminescent hands and markers. Both stunning naval-esque timepieces, they’re sure to please any salty sea dog, sailor or otherwise.
Tag Heuer Carrera Automatic Chronograph Black Dial Black Leather Men’s Watch and Gucci G-Timeless Automatic Silver Dial Men’s Watch
If Louboutin shoes were a watch, they’d be the Tag Heuer Carrera Automatic Chronograph Black Dial Black Leather Men’s Watch. With a striking internal red strap, this otherwise masculine timepiece is given a quirky edge - making it the perfect watch for the man who doesn’t step foot out the door without looking ship-shape. To complement it is the Gucci G-Timeless Automatic Silver Dial Men’s Watch, an other-wordly, charismatic ticker with a patented leather strap, iconic Gucci logos around the face and soft, signature Gucci finishings in the most surprising of places. For a sharp look with a designer twist, these two have got you in the highly-coveted bag.
Frederique Constant Slimline Moonphase Beige Alligator Leather Women’s Watch and Longines Dolcevita Silver Dial Women’s Watch
Reminiscent of the Bolivian salt flats, this Frederique Constant Slimline Moonphase Beige Alligator Leather Women’s Watch looks like a South American beauty with a classique French twist. The dial window features an anti-reflective sapphire surface and darling cubic diamonds around the rim. A rose gold exterior and mother of pearl backing add an air of bourgeoise sophistication which, when added with a dash of Kate Winslet, morphs into the Longines Dolcevita Silver Dial Women’s Watch, an equestrian staple among ladies who don’t like to horse around.
ABOUT WATCH DIRECT:
Watch Direct is Australia’s number one watch website for brand new, high-quality designer watches. They’re exactly the same as those you would find in the shops, simply with a better price tag. A range of styles, brands and designs offer a perfect potential watch for every buyer - including Armani, Citizen, Tissot, Breitling and many more. Hurry, time is ticking!