Armani Emporio, Raymond Weil, Tissot, Breitling and Girrard-Perreguax are all watchmakers that go hand-in-hand (or, wrist-in-wrist) with a price tag that’ll make your eyes water upon first glance - and those are only the tip of the high-end brand icebergs on offer.
Over the years, as watch sales have steadily inclined (according to Deloitte, Swiss watch exports totalled $5 billion Swiss francs in 2017), so has the prevalence of wearing luxury watches amongst the working class. And while going market rates for watches have improved generally, many designer watchhouses still carry forward hefty price tags, which can be a huge financial undertaking for those not sitting in the top percentile of income earners.
Which begs the question: is buying a luxury watch worth it?
A good one to ask, especially as there are now a myriad of online outlets clambering to drive down prices on their off-the-shelf, mass manufactured lines - meaning you can quite easily pick one up for a much more affordable sum if you weren’t all that fussed.
Most likely, you’ve already encountered a cheaper option when shopping online, and it may have even looked the same as its designer counterpart. Many department and clothing outlets offer their own range nowadays, and will try and cross-promote them whilst you’re shopping for other items. Normally, these are marketed with an obscure brand name, a rubber or synthetic strap and usually come with basic wear ‘n tear guarantees. At around $100 a pop, that might fit the bill as an attractive price for those looking for something decent.
But, of course, ‘decent’ might not cut the cloth when considering whether a luxury watch is worth it. Perhaps you’ve been saving for a while, or perhaps you’re early on in your journey to purchasing a pricier piece. Whatever the reason, you know that there’s something about that vintage Omega clock face that’s enticing, yet you just can’t push yourself to whack out that little piece of plastic and seal the deal.
Here’s why a luxury, designer watch might just be a great investment for you:
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