Fitbits, Apple Watches and Garmin’s… they track calories burnt, hours soundly slept, litres sporadically drunk, match your movement tempo to your music and so much more. But at vastly different p…

Shaken, not stirred is the iconic man of mystery: Agent 007. Wherever he is, you can be sure there’s an Aston Martin, a dastardly villain and a beautiful watch not far away. But the history of th…

An iconic watch is like a beautiful old house. It’s built on strong foundations, it usually appreciates in value, it’s handed down through generations and it never, never goes out of style. And w…

You know that old saying “the best way to sell a $2,000 watch is to put it next to a $10,000 one?” Well, the Watch Direct team heard that phrase again earlier this week, and it got us thinking abou…

As the Swiss airlines advertisement at Zurich Airport says, (“like shopping for a Swiss watch - hard to make a mistake”), Swiss watches are completely synonymous with luxury, opulence and the hi…